Senior Manager, Digital Marketing

Make a global impact-join Repligen.
We’re united by a mission to inspire advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. No matter your role or background, at Repligen, you will play a key part in shaping some of the most innovative and life-changing therapies in the world. We foster a culture of purpose, collaboration, and shared success-where every voice matters and every contribution drives progress. Join us!

As a Senior Digital Marketing Manager, you will lead and scale our digital marketing function with a strong focus on strategy, team leadership, cross-functional integration, and revenue impact. This role is responsible for managing key digital capabilities including Data & Analytics and CRM Lifecycle & Marketing Automation, while also owning SEO, AEO, GEO, and Paid Search and Social performance across key channels such as LinkedIn and Google. You will drive the evolution of a modern, AI-enabled digital marketing ecosystem that supports demand generation, customer experience, and business growth. This role is hybrid, requiring 3 days/week onsite in our Waltham, MA location.

“This role is expected to model our Leadership Behaviors-Integrity & Compliance, Customer Focus, Collaboration, Courage, Team Empowerment, and Accountability & Results-in all aspects of work.”

General Requirements:

• Develop and execute comprehensive digital marketing strategies aligned with organizational growth objectives.
• Lead and manage core digital functions including Data & Analytics and CRM Lifecycle & Marketing Automation.
• Own performance across SEO, AEO, GEO, and paid media channels including LinkedIn and search platforms.
• Collaborate with cross-functional teams including sales, IT, marketing, and product teams.
  Ensure seamless integration between digital channels, Salesforce CRM, marketing automation, and analytics platforms.
• Leverage data, AI, and predictive insights to optimize performance and decision making.
• Stay current with industry trends, emerging technologies, and AI-driven marketing capabilities.
• Continuously identify opportunities to improve efficiency, scalability, and marketing effectiveness.
• Ensure compliance with marketing regulations and global data privacy standards.

Specific Responsibilities:

Team Leadership & Functional Ownership:

• Lead and mentor team members across Data & Analytics and CRM Lifecycle & Marketing Automation functions.
• Establish clear priorities, roadmaps, and performance expectations across digital capabilities.
• Ensure alignment between analytics, automation, SEO, and paid media efforts to drive measurable outcomes.
• Foster a culture of innovation, accountability, and continuous improvement.

Strategic Development & Execution:

• Develop and execute integrated digital marketing strategies across web, email, paid media, social, and content channels.
• Align digital marketing strategies with demand generation, pipeline growth, and revenue targets.
• Drive campaign planning, execution, and optimization across global markets.
• Partner with leadership to align digital strategy with broader business and transformation initiatives.

SEO, AEO, GEO & Organic Growth:

• Own and evolve SEO strategy including technical SEO, on-page optimization, and content structure.
• Lead AEO and GEO strategies to ensure visibility in AI-driven search and generative answer engines.
• Optimize content for discoverability across traditional search engines and AI-powered platforms.
• Implement structured data, semantic content strategies, and intent-based optimization.
• Monitor organic performance, rankings, and AI search visibility, continuously refining strategy.

Paid Media & Channel Performance:

• Own paid search and paid social strategies across platforms such as Google Ads, LinkedIn, and other key channels.
• Manage campaign performance including targeting, bidding strategies, creative alignment, and budget optimization.
• Continuously analyze performance metrics including CTR, conversion rates, cost per lead, and ROI.
• Align paid media efforts with organic, lifecycle, and campaign strategies for integrated performance.

Data, Analytics & Performance Optimization:

• Oversee development of dashboards, reporting frameworks, and performance tracking across platforms.
• Ensure consistent measurement of KPIs including engagement, conversion, pipeline, and revenue impact.
• Leverage analytics platforms and data sources to drive insights and optimization strategies.
• Strong knowledge of visualization tools, such as PowerBI.
• Support predictive analytics and data modeling to improve targeting, forecasting, and campaign performance.

CRM Lifecycle & Marketing Automation Integration:

• Ensure alignment between Salesforce CRM, marketing automation platforms, and digital campaigns.
• Oversee lifecycle strategy including lead management, nurturing, scoring, and segmentation.
• Improve lead quality, conversion rates, and pipeline velocity through optimized processes.
• Ensure data integrity, governance, and seamless flow across systems.

AI, Personalization & Digital Innovation:

• Lead adoption of AI-driven marketing capabilities including predictive targeting, personalization, and automation.
• Integrate AI tools such as ChatGPT, Claude, and other platforms into marketing workflows to improve efficiency and scalability.
• Drive optimization for AI search, personalization, and emerging digital discovery channels.
• Support implementation of AI-powered engagement tools, conversational marketing, and content intelligence.
• Identify and evaluate new technologies that enhance marketing performance and customer experience.

Marketing Operations & Technology Integration:

• Ensure effective utilization and integration of core platforms including Salesforce, marketing automation tools, analytics platforms, and enrichment tools such as ZoomInfo.
• Collaborate with IT and operations teams to enhance system connectivity and performance.
• Drive improvements in marketing processes, workflows, and operational efficiency.
• Support development of a scalable, unified MarTech ecosystem.

Cross-Functional Collaboration:

• Partner with sales teams to align marketing efforts with pipeline and revenue goals.
• Work closely with content, creative, and digital teams to ensure cohesive execution.
• Collaborate with analytics and operations teams to ensure data accuracy and insight generation.
• Engage with global stakeholders to scale digital marketing efforts across regions.

Qualifications and Experience:

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
• 8 to 10 years of experience in digital marketing, demand generation, or marketing operations.
• Proven experience managing teams across analytics, CRM, or marketing automation functions.
• Strong experience with Salesforce CRM and marketing automation platforms such as Pardot.
• Experience managing SEO, paid search, and paid social campaigns.
• Strong understanding of AEO, GEO, and AI-driven search optimization strategies.
• Experience working with analytics platforms and reporting tools.
• Strong understanding of lifecycle marketing, segmentation, and campaign execution.
• Experience leveraging AI tools and data-driven marketing strategies.
• Strong leadership, communication, and cross-functional collaboration skills.
• Experience managing multiple initiatives in a fast-paced, global environment.
• Familiarity with data privacy regulations and global marketing compliance standards.

Our mission is to inspire advances in bioprocessing as a trusted partner in the production of biologic drugs that improve human health worldwide. Focused on cost and process efficiencies, we deliver innovative technologies and solutions that help set new standards in bioprocessing. The estimated base salary range for this role, based in the United States of America is $155,000-170,000. Compensation decisions are dependent on several factors including, but not limited to an individual's qualifications, location, internal equity, and alignment with market data. Additionally, employees are eligible to participate in one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits such as paid time off, health/dental/vision, retirement benefits and flexible spending accounts. All compensation and benefits information will be confirmed in writing at the time of offer.