Marketing and E-Commerce Analyst

WHO WE ARE:

Bridgeton Holdings is a creative, full-service real estate investment firm. We were established in 2009 and currently own interest in and/or manage 30+ properties with total capitalization in excess of $1 billion. Through the firm’s vertically integrated platform, we continue to re-envision traditional operating models and enhance the value of our properties across the country.

Our mission is to be recognized as a leader in our industry, based on greatly exceeding our partners expectations and maintaining a fun and dynamic workplace that inspires and encourages creativity and teamwork. We have in depth expertise in investment management, development, hotel management and property management. We focus on infill and major secondary markets. Our hospitality portfolio includes distinctive hotels, restaurants, spas, and guest experiences.

ABOUT THE ROLE

The Marketing & E-Commerce team supports more than 10 hospitality properties through digital marketing, guest communications, and brand initiatives. The Marketing & E-Commerce Analyst provides hands-on marketing production, administrative, and project support across Bridgeton’s hospitality portfolio. This full-time, fully remot e role reports to the E-Commerce Marketer and works closely with the Digital Marketing Specialist.

The position supports portfolio marketing operations by evaluating campaign performance, recommending improvements to audience segmentation, messaging and digital content, and coordinating implementation of approved marketing initiatives. Within assigned projects, the coordinator assesses alternatives and makes recommendations to management; final strategic direction, budgets and major approvals remain with the responsible manager.

KEY RESPONSIBILITIES AND CORE REQUIREMENTS

Email, SMS & CRM Marketing

• Build and format approved email campaigns, newsletters, promotions, and guest communications; update templates, images, links, and campaign settings.
• Check campaign content, personalization, links, codes, imagery, and settings; test display across desktop, mobile, and dark mode before approval.
• Schedule and deploy approved email and SMS campaigns under established calendars and procedures.
• Review automated guest messages for accuracy and implement approved content and workflow updates.
• Analyze audience and campaign results, recommend segmentation and A/B testing approaches, and implement approved tests; evaluate results and recommend improvements.

Website & Digital Marketing

• Update approved website offers, events, packages, images, and property information; review pages for accuracy, broken links, and brand consistency.
• Maintain Google Business Profiles and other assigned listings; coordinate content requests, routine audits, and approved corrections.
• Evaluate website and digital campaign performance, identify opportunities to improve guest engagement and conversion, and recommend priorities and corrective actions to the Digital Marketing Manager.

Content & Creative Assets

• Draft, schedule, and publish approved LinkedIn posts for corporate and property accounts; maintain a posting calendar.
• Collect company news, property updates, and supporting materials from internal stakeholders.
• Organize photography, brand assets, and marketing materials in Dropbox; format materials using approved templates and support other approved social content.

Reporting & Project Coordination

• Analyze email, website, and digital marketing results; prepare recurring reports with findings and recommendations for management review and maintain reporting spreadsheets and campaign records.
• Maintain Monday.com boards, task status, deadlines, and marketing calendars; follow up on deliverables and approvals.
• Coordinate campaign materials across teams and external partners; evaluate competing project priorities, recommend workflow improvements, and resolve routine cross-functional issues within assigned authority.

Property Onboarding & Special Projects

• Gather brand assets and property information for new-property onboarding; maintain checklists and track outstanding items.
• Assist with organizing marketing platforms, digital accounts, and approved tools during transitions; support additional marketing production projects as assigned.

QUALIFICATIONS AND COMPETENCIES

• 1–3 years of experience in marketing, digital marketing, e-commerce, communications, or a related field.
• Strong written communication, proofreading, organization, accuracy, and ability to meet multiple deadlines.
• Familiarity with email marketing platforms, content management systems, and digital marketing tools.
• Proficiency with Microsoft Office, Google Workspace, and creative tools such as Canva.
• Ability to work independently in a remote setting, analyze marketing performance, develop and explain recommendations, collaborate across teams, and learn new systems.
• Preferred: hospitality or multi-brand marketing experience; Revinate, Klaviyo, Monday.com, Webflow, Dropbox, Google Analytics, LinkedIn business content, CRM segmentation, and A/B testing.

SOFT SKILLS

• Detail-oriented, dependable, and proactive in communicating progress and issues.
• Collaborative and adaptable when priorities shift; receptive to feedback.
• Able to exercise sound judgment and protect confidential guest and business information.

ESSENTIAL REQUIREMENTS OF THE POSITION

The following describe essential work-related functions. Qualified individuals may perform these functions with or without reasonable accommodation.

• Use a computer and applicable marketing, communications, project-management, and reporting systems to prepare and review digital content.
• Read, draft, edit, and proofread written and visual marketing materials for accuracy and brand consistency.
• Organize concurrent assignments, meet established deadlines, and communicate effectively with colleagues and external partners in a remote environment.
• Participate in scheduled remote meetings and maintain reliable availability consistent with assigned work schedules and essential business needs.
• Handle sensitive marketing, guest, and account information in accordance with company policies.

COMPENSATION & BENEFITS

• Full-time, fully remote ; salary range: $50,000 - $58,000.
• Intended classification: salaried, exempt, subject to confirmation that the employee’s actual primary duties and work-location salary threshold satisfy applicable federal, state, and local law.
• Medical, Dental, Vision insurance; optional voluntary benefits.
• Competitive PTO and holiday schedule.
• Opportunity to work closely with management and make a meaningful impact.
• Benefits eligibility is subject to applicable plan terms and company policies.

EQUAL EMPLOYMENT OPPORTUNITY & ACCOMMODATIONS

Bridgeton is an equal opportunity employer. Employment decisions are based on job-related qualifications and business needs without discrimination or harassment based on any status protected by applicable law. Bridgeton provides reasonable accommodations to qualified applicants and employees with disabilities and for other legally protected needs, consistent with applicable law.