Marketing Analyst - Customer Experience POD

Job Description

Job Description

Compensation: $75K - 85K annually

**Local Candidates ONLY**

At American Financing, we're innovators with imagination. We do what it takes to help customers achieve their financial goals. And we stay ahead of the competition by challenging ourselves to become more efficient. We are one of the fastest-growing national mortgage lenders because we don't follow the status quo.

See what it's like to work for a national mortgage lender that truly values its employees. Wherever your passions lie, you can find rewarding work and new opportunities here.

• Casual work environment
• Hybrid schedule for local employees
• Family-owned, Customer-focused
• Denver Post Top Workplace
• Top 50 Family-Owned Business
• Best of Colorado Business
• Inc. 5000 Fastest-growing Private Company

JOB SUMMARY

We are looking for a proactive, growth-minded Market Analyst to embed within our cross-functional Customer Experience (CX) POD. In this role, you won’t just look for bugs—you will be the ultimate guardian of our product quality, user experience, and data integrity.

The CX POD is responsible for building and maintaining our entire user-facing ecosystem—including our core website, post-login user experience, CRM, chat, and telephony touchpoints. As our Market Analyst champion, you will own technical and functional testing, manage test environments, investigate backend data, and ensure that user data is flawlessly captured and classified against every step in our marketing attribution funnel. You will partner closely with developers, marketers, and product managers to ensure we ship flawless, high-performance software that drives business growth.

WHAT YOU WILL BRING

• Experience: 3+ years of related experience in software quality assurance required, ideally within a growth-focused product or marketing-tech environment. (A Bachelor’s Degree in Computer Science, Engineering, or a related technical field is preferred).
• CX & Funnel Tech Chops: Solid understanding of HTML, CSS, JavaScript, and how web applications interact with APIs. Familiarity with testing web ecosystems, post-login user portals, and integrations with CRM or communication platforms is highly desirable.
• Database & Linux Skills: Proficiency in accessing and querying SQL and NoSQL databases to validate data integrity, manage test data, and verify backend results. Comfort navigating Linux environments to analyze application logs.
• Scripting Mindset: Experience with a scripting language (Python, Bash, PowerShell, Ruby, etc.) in the context of debugging, log parsing, or test enhancement.
• Agile Collaboration: Experience with Agile/Scrum development workflows and modern test management/bug tracking tools (e.g., Jira, TestRail).

DUTIES AND RESPONSIBILITIES

• Drive Quality & Attribution Strategy: Review requirements, specifications, and technical designs to architect comprehensive test plans and scripts, balancing sharp exploratory manual testing with a structured approach to quality across the entire customer lifecycle.
• Guard the Marketing Funnel: Validate web cookies, local storage, session states, JSON payloads, custom data layer objects, and cache behaviors to ensure data is appropriately captured and classified correctly at every stage of the marketing attribution funnel.
• Own the Cross-Channel Experience: Build and perform Unit, Regression, and UAT testing cycles for web applications, post-login portals, and integrated customer touchpoints (CRM, chat, and telephony).
• Validate the End-User Experience: Perform robust compatibility and responsive-design testing across diverse ecosystems (Windows, macOS, iOS, Android) and modern browsers (Chrome, Edge, Safari, Firefox).
• Manage the Release Lifecycle: Act as the strategic gatekeeper for Staging and QA environments. Track, analyze, and publish core testing KPIs (like defect densities and open defect counts) to ensure smooth, confident release cycles.
• Deep-Dive Technical Debugging: Utilize Browser Developer Tools (Chrome DevTools, Safari Web Inspector, etc.) to inspect the DOM, evaluate network traffic, and dissect frontend errors. Validate API endpoints, headless endpoints, RESTful services, and webhook backend integrations using tools like Postman or SoapUI.
• Ensure Data & Performance Integrity: Access and query SQL/NoSQL databases to verify data integrity, CRM syncing, and backend results. Assess website page-load performance, Core Web Vitals (LCP, INP, CLS), and responsiveness under various network conditions.
• Investigate & Solve Problems: Navigate Linux server environments via the terminal to independently parse application logs, isolating root causes of complex defects and troubleshooting without requiring development support.
• Accessibility & Environment Management: Conduct basic web accessibility compliance testing (WCAG 2.1, Section 508) using tools like Lighthouse or Axe. Designate test accounts across environments and manage access.
• Support & Continuous Improvement: Collect user feedback on product reliability to integrate into testing workflows. Track, document, and manage bugs thoroughly, performing comprehensive regression testing when defects are resolved.

Compensation: $75K - 85K annually

**Local candidates ONLY**

What It Takes to Be Successful in This Role

To thrive in the CX POD, you need to be a bridge-builder between technical execution and business impact. Successful candidates don't just ask "Does this page load?"; they ask "Does this user action correctly trigger the CRM update and accurately log the conversion event?"

You will excel here if you have a detective-like mindset for technical troubleshooting, an eye for flawless user experience, and the communication skills to champion data integrity and quality in a fast-paced, cross-functional environment.

WHAT WE BRING

• Medical, Dental, Vision, 401k
• Paid time off and sick days
• Paid holidays
• Long-term paid disability
• Paid maternity and bonding leave
• Full desk equipment provided

American Financing Corporation (AFC) is an Equal Opportunity Employer. AFC does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis protected by law. All employment is decided on the basis of qualifications, merit and business need.