Associate Manager, Global B2B Marketing

Associate Manager, Global B2B Marketing | CHI015608 Description The Opportunity Hyatt is seeking a collaborative, analytical, and execution-focused Associate Manager to join our Global B2B Marketing team. This role helps bring Hyatt’s highest-priority marketing strategies to life, supporting initiatives that drive World of Hyatt acquisition and engagement among B2B audiences. Reporting to and working closely with the Marketing Manager, you will help translate strategy into integrated marketing campaigns through strong project management, cross-functional coordination, campaign execution, and performance optimization. This role is well suited for a marketer who is a skilled executor and enjoys solving problems, improving processes, using data to uncover insights, and finding ways to make marketing more effective. As part of Hyatt’s Global B2B Marketing team, you will collaborate with colleagues across Loyalty, Brand, Digital, Creative, Sales, Marketing Operations, Events, and Paid Media while building experience across integrated marketing, customer engagement, and campaign optimization. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests. Who We Are At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best and fastest-growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues. As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers. Why Now? This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception. How We Care for Our People What sets us apart is our purpose—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list since 2013. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong. We’re proud to offer exceptional corporate benefits which include: Annual allotment of free hotel stays at Hyatt hotels globally Flexible work schedule Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption Paid Time Off, Medical, Dental, Vision, 401K with company match Who You Are As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Wellbeing. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally. The Role As an Associate Manager, you will lead the day-to-day execution and operational coordination of integrated marketing programs that advance Hyatt’s global enterprise business objectives. You will help ensure campaigns are delivered efficiently and accurately, cross-functional teams remain aligned, and marketing initiatives are continuously optimized through data, insights, and operational excellence. The ideal candidate is highly organized, proactive, naturally curious, collaborative, and comfortable using data and insights to improve marketing performance. Success in this role comes from executing with excellence, anticipating needs, identifying opportunities for improvement, and helping teams deliver stronger business results. Campaign Execution & Project Management Lead the day-to-day coordination and execution of integrated B2B marketing campaigns across digital, paid media, events, partnerships, sales enablement, and owned marketing channels. Develop and maintain project timelines, marketing calendars, and campaign documentation to keep initiatives moving forward. Coordinate campaign deliverables across Creative, Digital, Marketing Operations, Paid Media, Loyalty, Sales, Brand, Events, and external agency partners. Monitor project progress, proactively identify risks, and help resolve execution challenges to keep initiatives on track. Ensure quality assurance across campaign assets, marketing communications, and customer experiences. Marketing Performance & Insights Support Monitor campaign performance and help to maintain reporting dashboards. Analyze marketing results to identify trends, opportunities, and areas for improvement. Conduct competitive research, audience analysis, and industry benchmarking to support marketing planning and future campaign recommendations. Support campaign recaps by documenting key insights, learnings, and optimization opportunities. Provide data-informed insights and recommendations that improve campaign effectiveness and customer engagement. Cross-Functional Collaboration Build strong working relationships across Marketing, Sales, Loyalty, Brand, Creative, Digital, Marketing Operations, Events, and agency partners. Coordinate project meetings, status updates, tracking, and cross-functional communications to ensure alignment across stakeholders. Communicate project risks early and recommend practical solutions that support successful execution. Support the development of presentations, marketing materials, and stakeholder communications. Operational Excellence Identify opportunities to improve marketing processes, workflows, and team efficiency. Help implement best practices that improve campaign execution, collaboration, and operational effectiveness. Maintain organized project documentation and contribute to knowledge sharing across the team. Support testing initiatives and help measure campaign performance to inform future optimization. Qualifications Experience Required: 3-5 years of integrated marketing experience. Experience supporting multi-channel digital marketing campaigns. Strong project management and organizational skills with the ability to manage multiple priorities simultaneously. Experience analyzing campaign performance and using data to identify optimization opportunities. Excellent written, verbal, and interpersonal communication skills. Ability to build strong working relationships across cross-functional teams. Experience Preferred: Bachelor’s degree in Marketing, Business, Communications, or related field. Hospitality, travel, loyalty, or B2B marketing experience. Experience supporting B2B marketing campaigns, customer engagement programs, or lifecycle marketing initiatives. Experience supporting industry events or tradeshow marketing. Familiarity with Workfront and Adobe Analytics, or similar project management and analytics programs. The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary. We welcome you: Research shows that individuals tend to apply to jobs only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better. The salary range for this position is $78,500 – $102,000. This position is also eligible to earn an annual bonus. The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate. Primary Location: US-IL-Chicago Organization: Hyatt Corporate Office Pay Basis: Yearly US Dollar (USD) Job Level: Professional Staff/Corporate | Full-time Job: Marketing #J-18808-Ljbffr Hyatt Taleo