Director, Corporate and Audience Marketing

WHO WE ARE:

The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward. We partner with volunteers to accomplish our work. Staff members engage volunteers through effective and timely communications, facilitating meaningful opportunities, and continually seeking and providing feedback for reciprocal growth and learning.

Job Summary:

The Director, Corporate & Audience Marketing is a strategic leader responsible for advancing the organization's mission through targeted audience marketing, corporate partnerships, and non-organization-wide marketing initiatives . This role owns marketing efforts that are audiencespecific, relationshipdriven, or customized beyond the scope of large nationalfacing campaigns.

Reporting to the VP, Marketing, the Director develops and executes partnershipled, professional, and special initiative marketing programs that drive organizational growth, influence key stakeholders, and extend the mission into priority sectors such as healthcare, corporate, and institutional audiences.

Location Requirements

• Remote - Flexible Location

• Work is primarily performed remotely, however, when possible and necessary, teams meet in person to conduct the business of the organization and build team relationships.

Compensation | Benefits:

The estimated hiring compensation range for this role is $80,000 - $100,000 . Final offers will be based on the candidate'sgeographic location, consider career experience, and may vary from this range due to these and other factors.

You will have the opportunity for a highly competitive, comprehensive benefit package that the Society provides to employees.

Your benefits include:

• Considerable Paid Time Off Plan

• Paid Holidays

• 401k Retirement Savings Plan with Society match

• Commuter Benefit Plan

Comprehensive Health & Welfare benefits including:

• Medical

• Dental

• Vision

• Flex Spending Accounts

• Life Insurance

• Disability Coverage

• Spring Health Membership offering free therapy and professional coaching, as well as additional voluntary benefit offerings.

Not to mention, you will join an incredible mission focused team of people!

Main Responsibilities:

Strategic Execution & Functional Leadership

• Own the strategy and performance of targeted and partnership led marketing initiatives .

• Own the strategy and performance of targeted audience and non-organization-wide marketing initiatives.

• Develop corporate and marketing strategies aligned to organizational and growth priorities.

• Define audiencespecific mission narratives and value propositions (e.g., healthcare providers, corporate partners).

• Identify, prioritize, and scale highimpact partnership and special initiative opportunities.

• Provide strategic recommendations regarding investments in partnerships and targeted programs.

• Collaborate with the National Marketing Director to ensure consistency with national messaging and brand standards.

• Align closely with the Corporate Engagement team to develop strategies, benefits and execute on collaborative programs and campaigns.

• Supports marketing initiatives of the Society by expanding communication avenues.
  

Campaign Development & Execution

• Lead development and execution of cobranded, partnerled, and audiencespecific campaigns.

• Manage marketing activations tied to corporate relationships, sponsorships, professional outreach, and special initiatives.

• Customize messaging and creative to resonate with defined stakeholder groups.

• Partner with internal teams to ensure seamless execution across channels and touchpoints.

• This role develops national audience strategies and frameworks that may include localized components. Execution of local or marketlevel tactics is led by regional marketing team, with strategic direction, messaging, and guidance provided at the national level to ensure consistency and effectiveness.

Measurement & Optimization

• Define KPIs for targeted and partnershipled initiatives.

• Identify opportunities to optimize targeting, messaging, and timing for improved outcomes.

• Leverage insights and analytics to refine segmentation, personalization, and testing strategies.

Team Management & Development

• Lead and mentor a team of marketing professionals, fostering a collaborative, inclusive, and performance-driven culture.

• Provide ongoing coaching and performance feedback; ensure professional development plans are in place.

• Support effective onboarding and ensure the team has the tools, knowledge, and resources to succeed.

General distribution of time

• Corporate & Audience Strategy - 50%

• Partnership & Initiative Execution - 30%

• Integration with National Marketing & Peers - 20%

Standard Expectations

• Responsible for timely execution of day-to-day tasks according to pre-defined performance criteria as directed by managers and or directors

• Timely provides feedback about task and project related challenges to promptly identify necessary pivots and solutions

• Provides feedback to managers and directors about current processes efficiency and proposes sensible improvements based on day-t-day direct experience

• Assists the managers/directors in the definition of function specific best practices and compiles detail-level summaries and reports of KPIS and end results

• Assist the managers and Directors with presentations, dashboards, data-entry, and other project -related tasks

What We're Looking For:

• 5-8 years of experience leading brand, corporate partnership marketing, and complex campaign initiatives, with a strong foundation in content development, media management, and internal communications.

• 3+ years of functional oversight

• Proven ability to analyze metrics and marketing data to draw actionable insights, optimize performance, and drive measurable outcomes across revenue, engagement, and retention.

• Skilled in cross-functional collaboration and project leadership, with experience navigating matrixed environments and leveraging tools like Asana to manage multiple priorities effectively.

• Strong communication and interpersonal skills, with a track record of building trust and influencing stakeholders at all levels, including C-suite, cross-departmental teams, and external partners.

• Hands-on experience with marketing and data management technologies, including campaign management platforms, email marketing, and loyalty programs.

• Demonstrated commitment to diversity of thought, proactive problem-solving, and fostering high-performing, inclusive teams in fast-paced, lean environments.

We're committed to supporting the growth of every employee through a structured and transparent approach to career development . We use Talent Portraits to define clear expectations, development opportunities, and advancement paths - whether you're growing as a people leader or deepening your expertise as an individual contributor. Each role is thoughtfully placed within one of these pathways (Leadership or Partner) to help you understand how it fits into our broader organization and your potential career journey.

This position is classified as Leader - Leading Others.

The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work. We need you and your unique talents and perspectives to help us write the last chapter on MS.

APPLICATION INSTRUCTIONS:

We appreciate your consideration of our job opportunities and strive to make it as effortless as possible to apply for our positions. With only a few required sections and the option to use our resume parsing tool, we aim to streamline the application experience, saving you time and effort. Additionally, if you wish to include a cover letter with your application, please feel free to attach it along with your resume , and any other documents required, to the Resume/CV document upload section at the bottom of the My Experience page. We appreciate your interest in joining our team and look forward to receiving your application!

Important : You will not be able to modify your application after you submit it. The "My Experience" page is the only opportunity to add your cover letter and supporting document attachments. If you experience any trouble submitting your materials, please check out our FAQ & Contact Us page.