Lifecycle Marketing Strategist (Full-time, US)

Opportunity Name: World Class CRM for 8- & 9- Figure Brands ($120k - $200k/yr)

This role is for lifecycle and retention specialists with hands-on Klaviyo and DTC experience. It is not a fit if your background is mainly in paid media, SEO, B2B marketing automation, or CRM admin/development (Salesforce, HubSpot).

About New Standard

New Standard Co. is not your typical email marketing agency. We are a team of retention specialists committed to driving revenue and loyalty through holistic, data-driven strategies. We work with brands as an extension of their team, optimizing for high-impact KPIs. In a world where acquisition costs are rising and loyalty is fading, we help brands scale sustainably by turning retention into profit.

About the Role

As a CRM Strategist specializing in Email and SMS, you will report directly to the Head of CRM Strategy and lead retention strategy and execution for top-tier 8- and 9-figure DTC brands. You’ll own client communication, campaign planning, lifecycle performance insights, and testing across Klaviyo, Postscript, and other ESPs. This is a senior, hands-on role that requires deep retention expertise, strong analytical skills, and the ability to communicate confidently with C-suite executives.

Responsibilities

• Lead end-to-end retention strategy across Email and Omnichannel for high-growth DTC brands
• Own campaign planning, segmentation, automation, and testing across Klaviyo, Postscript, and other ESPs
• Analyze performance metrics to uncover insights and build actionable recommendations
• Collaborate with copywriters, designers, and data teams to execute cohesive lifecycle campaigns
• Present strategies, results, and testing frameworks directly to executive-level clients
• Build retention roadmaps and ensure delivery aligns with client goals and KPIs
• Document brand tone, preferences, and segmentation guidelines for consistent execution
• Stay current on platform capabilities, emerging best practices, and retention trends

Qualifications

• 4+ years of CRM, Email/SMS, or lifecycle marketing experience for large DTC brands
• Deep hands-on experience with Klaviyo and Postscript (Attentive or Braze a plus)
• Experience with subscription platforms (Skio and Recharge) is highly preferred
• Familiarity with mailers, loyalty programs, and mobile apps is a plus
• Proven ability to manage retention programs for 8- and 9-figure ecommerce brands
• Strong analytical skills and comfort working with cohort data and performance dashboards
• Excellent communication skills and experience engaging with senior-level stakeholders
• Must be able to work U.S. business hours

Benefits

• Remote-first culture built on trust, autonomy, and accountability
• Opportunity to work alongside some of the brightest minds in retention
• Work with innovative brands on high-impact lifecycle strategies
• Contract Opportunities also Available
• A collaborative environment that values creativity, data, and growth
• Leadership and career development opportunities in a growing organization
• Flexible time off and a supportive, high-performance team

Additional Questions

• What's the largest annual revenue account you've managed directly?
• How many 8 & 9 figure brands have you worked with before?
• From 1-10, how good are you at each of: Klaviyo / Copywriting / Reading Data / Handling intense C-Suite questions on the fly?