Web Content Strategist

Company Federal Reserve Bank of Cleveland The Federal Reserve Bank of Cleveland’s mission is to foster the stability, integrity, and efficiency of the nation’s monetary, financial, and payment systems while representing the Fourth District perspectives. As part of the nation’s central bank, we are a team of mission‑driven professionals who are committed to serving with excellence. Our core values are: Build Trust Every Day, Own Our Actions, Collaborate with Intention, and Be Open to Change. For twenty‑six years in a row, we’ve been named “One of Northeast Ohio’s Best Places to Work” by North Coast 99. This prestigious award honors organizations with outstanding employment practices, including compensation, benefits, training, recruitment, retention, community services, and employee communications. Follow us on LinkedIn, Twitter, Instagram, and our YouTube channel – Cleveland Fed This position combines content strategy with creative execution and project management to ensure all web content is engaging, on‑brand, and optimized for SEO/GEO. This role requires someone who can work under minimal direction from leadership and collaboratively with stakeholders, make sound decisions in complex situations, and solve unique problems by taking new approaches and considering alternate perspectives. In this role, you will Lead the planning and execution of website features to raise the Bank’s profile and help audiences find and consume published content. Work collaboratively with stakeholders to address their business needs and offer consultation on website best practices. Oversee the complete content lifecycle from ideation to launch. Conduct competitive research and data analysis to identify opportunities for new or improved features. Create wireframes to convey suggested feature concepts visually. Perform SEO/GEO research and write an annual SEO/GEO strategy to improve search visibility. Ensure consistency in content tone, style, and quality for the target audience. Conduct content audits to ensure the website pages are following standards and identify gaps or opportunities. Maintain, prioritize and communicate the Web Content Strategy (WCS) backlog and/or website roadmap ensuring stakeholders’ needs are documented and prioritized. May lead feature planning workshops with stakeholders and cross‑functional teams. Responsible for the project management of features planned for current and upcoming Program Increment ensuring quality and on‑time delivery. Monitor web traffic, engagement, and conversion metrics to evaluate website performance. Use data gathered to inform future feature development and share with others to make sound decisions. Other duties as assigned. Experience Bachelor’s degree in Marketing, Communications, Journalism, Information Technology or related field. 7+ years of related experience in content strategy, digital strategy, product, marketing, or digital communications. Proven project management experience (PMP, a plus). Knowledge Extensive knowledge of digital content procedures and practices. Proficient knowledge of web technologies. Proficient understanding of UX design and Search Engine/AI search optimization. Skills Excellent verbal and written communication skills with strong writing, research, and analytical abilities. Well‑developed critical thinking skills with sound judgment and ability to manage multiple priorities. Ability to solve complex problems by taking new perspectives using existing solutions. Proficiency in SEO/GEO, content management systems (CMS), and analytics tools is a plus. Strong partnership and collaboration skills across technology and business lines. Experience/familiarity with HTML, CSS, and Sitecore is a plus. The expected starting salary range for the Website Content Strategist is between $111,400 and $139,200 annually. Final salary and offer will be determined by the applicant’s background, experience, skills, internal equity, and market data. The Cleveland Fed offers benefits to support overall health and financial security. Learn more about our benefits here: Physical Demands and General Working Conditions: This is not necessarily an exhaustive list of all responsibilities, duties, standards or requirements, efforts, skills or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, the Federal Reserve Bank of Cleveland reserves the right to revise this or any job description at any time. Reasonable Accommodation Statement: The Federal Reserve Bank of Cleveland is committed to ensuring that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. To request a reasonable accommodation for any part of the employment process, please send an email to View email address on click.appcast.io. Bank’s Ethics Rules and Drug Testing: As a condition of employment, Federal Reserve Bank of Cleveland employees must comply with the Bank’s ethics rules which generally prohibit employees, their spouses or domestic partners, and minor children from owning or controlling, directly or indirectly, any debt or equity interest in a depository institution or an affiliate of a depository institution. In addition, employees may not own shares of mutual funds, unit investment trusts, or ETFs that have a policy, as stated in the prospectus, of concentrating in the financial services industry and that have underlying investments in banks or other depository institutions. If you or your spouse or domestic partner or minor child own such securities and would not be willing or able to divest them if you accepted an offer of Bank employment, you should raise this issue with the recruiter for this posting. In addition, as a condition of employment, candidates must undergo a background check and will be tested for all controlled substances prohibited by federal law, to include marijuana, prior to hire and for certain safety sensitive positions during employment. The Federal Reserve Banks are committed to equal employment opportunity for employees and job applicants in compliance with applicable law and to an environment where employees are valued for their differences. #J-18808-Ljbffr Federal Reserve Bank of Cleveland