Sales Operations Manager
Grand View Lodge
Sales Operations Manager
Cote Hospitality is seeking a passionate and results-oriented Sales Operations Manager to oversee the growth and success of Camp Lincoln and Camp Lake Hubert. This unique role combines sales expertise with an ability to understand and optimize the operation, offering the opportunity to make a significant impact on two beloved summer camps
For over 100 years, this family-owned company has distinguished itself by providing unique, transformative experiences and exceptional memories. Our resorts provide an array of services including accommodations, golf, spa food & beverage, retail, equestrian and conference/event opportunities. Our camps provide transformational memories that our attendees carry with them forever. The Cote Family has invested in its current ventures and is poised for further growth.
CoteCares is our "Way of Life". We believe in enriching the lives of those within our community and this inspires us to create exceptional experiences and memories.
Our associate journey begins and ends with a positive work environment and experience for our team. CoteCares is the namesake for our culture, and our commitment to a culture where all associates feel respected, safe, empowered, appreciated, excited, included and a sense of belonging to something extremely special. Whether it be through community involvement or internally working with each other, CoteCares expresses our world and what we want it to be.
This role, with demonstrated success and potential, could lead into other Sales or Marketing roles throughout the organization. In the alternative, the exposure to the Camp operation might lead to elevated roles within Camps Administration.
Duties & Responsibilities:
- Develop and implement sales strategies to generate new camper and shoulder season business for Camp Lincoln and Camp Lake Hubert.
- Develop and implement sales processes for prospecting new campers, retaining existing campers, sales communications templates, tours, movie showings, camper fairs, etc.
- Ensure full operations team (Managing Director and Directors) are trained on all aspects of selling and selling processes.
- Build and maintain relationships with potential and existing camp families.
- Achieve and exceed sales goals through strategic prospecting, proposals, and completed sales.
- Oversee group sales and bookings for both camps. Manage prospect process and reporting to assist with accountability of sales efforts throughout the organization.
- Fall/Winter/Spring travel will be required to host regional activities throughout the U.S. to host camper education/sales sessions.
- Extensive summer travel is required to Camps in Nisswa, MN as well as portions of the spring and fall months.
- Work with the corporate marketing team to maintain a cohesive and effective marketing plan for both Camp Lincoln and Camp Lake Hubert, including all aspects of the camps' digital presence (social media, website content, and SEO optimization).
- Oversee photography and videography during camp seasons.
- Work with camp directors to ensure sales/marketing efforts and collateral align with their goals.
- Contribute to and implement a comprehensive marketing plan in collaboration with Corporate Marketing.
- Manage the camps' brand identity and ensure consistent messaging across all channels.
- Other Duties may be assigned.
Job Requirements:
- Proven track record of success in generating leads and achieving sales goals.
- Strong written and oral communication skills.
- Excellent organizational and time management skills.
- Experience with social media marketing and content creation.
- Ability to work independently and as part of a team.
- Passion for summer camps and creating lasting memories for children.
- Overnight camp experience (as camper or staff) a plus.
Education & Experience:
- Bachelor's degree in marketing, journalism, advertising, communications, or a related field (preferred).
- Minimum three (3) years of experience in sales and/or marketing.
- Proven track record of success in generating leads and achieving sales goals
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