Adobe CDP Engineer

Role Description

This role will lead the long-term strategic planning, optimization and governance of Adobe Real-Time CDP, including integrations with other platforms and data providers across the enterprise. The ideal candidate combines deep technical expertise with stakeholder-enablement experience and a passion for data-driven personalization and AI-enabled marketing.

Main Responsibilities

• Platform Ownership & Strategy
  • Lead architectural strategy, implementation, and ongoing optimization of Adobe CDP within Adobe Experience Platform.
  • Define and evolve data governance, identity resolution, and audience segmentation strategies in support of Growth Marketing efforts.
  • Drive innovation and roadmap development for AI-ready capabilities across the platform.
• Cross-Functional Collaboration
  • Coordinate cross-functional support across other engineers and technical resources using AEP and AEM products.
  • Foster cross-functional collaboration with Marketing, analytics, IT, and external partners.
• Integration & Activation
  • Oversee integration of Adobe CDP with Salesforce, Customer Journey Analytics, Adobe Journey Optimizer, and external data sources (e.g., Demandbase, ZoomInfo).
  • Design and implement data ingestion pipelines using Adobe APIs, ETL tools, and native connectors.
  • Ensure seamless activation of audiences across paid media, owned channels, and CRM.
• Governance & Compliance
  • Enforce best practices in data privacy, security, and compliance (GDPR, CCPA).
  • Maintain high standards for data quality, schema design (XDM), and identity graph configuration.
• Optimization & Personalization
  • Support Adobe Target implementations for A/B testing, multivariate testing, and automated personalization.
  • Collaborate with UX, content, and analytics teams to define hypotheses and test variants.
  • Monitor performance, analyze results, and iterate based on insights.

Qualifications

• 5 years of experience in Adobe Experience Platform and Adobe CDP.
• Proven track record in leading technical teams and delivering enterprise-scale personalization solutions.
• Deep understanding of Real-Time Customer Profile, Data Distiller, Segment Builder, Identity Graph, and Activation workflows.
• Strong experience with Salesforce integration and third-party data platforms (Demandbase, ZoomInfo).
• Proficiency in data modeling (SQL, JSON), XDM schema, and cloud architectures (Adobe Experience Cloud, AWS, Azure).
• Familiarity with front-end technologies (JavaScript, HTML, CSS) and tag management (Adobe Launch).

Preferred Qualifications

• Adobe certifications (e.g., Adobe Target Business Practitioner, Adobe CDP Architect).
• Experience with Adobe Target.
• Experience with AI/ML models in marketing use cases.
• Knowledge of marketing automation platforms and campaign orchestration tools.
• Experience integrating Adobe stack with other enterprise platforms (Salesforce, DemandBase, LeanData).
• Working knowledge of API endpoints supporting the individual tools, including both ingestion and feed mechanisms.
• Familiarity with Agile/Scaled Agile methodologies.

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

• $105,786 - $141,047 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY
• $111,074 - $148,099 in these states: CO HI MI MN NC NH NV OR RI
• $116,364 - $155,152 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA

Benefits

Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.

Background Screening

If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements.

Equal Employment Opportunities

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status.

Privacy Notice

Lumen is committed to protecting the privacy and security of personal information collected during the recruitment and hiring process.

Disclaimer

The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job.