Principal Product Manager, Ads & Measurement CA - San Francisco, WA - Seattle

Senior Product Manager, Ads & Measurement Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next‑generation financial services company and national bank using innovative, mobile‑first technology to help our millions of members reach their goals. Join us to invest in yourself, your career, and the financial world. Role We are seeking an experienced, strategic, and highly collaborative product leader to work on Marketing and Ads Technology at SoFi. This team owns the platforms that power our ads and marketing measurement. The role is central to driving member acquisition, engagement, and retention. What you’ll do Own and define the vision, strategy and product roadmap for ad tech and ads measurement platforms at SoFi Identify leapfrog product features leveraging forward‑thinking technology, data, tools (including ML or AI) and industry best practices to provide a differentiated value and best‑in‑class experience to our members Create and evangelize a product vision and own a multi‑year product roadmap, including prioritizing and driving backlogs for launch with dedicated engineering teams Communicate the vision, strategy, execution plan and customer impact to all stakeholders, including the highest levels of leadership Collaborate closely with the full cross‑functional team (marketing, product, design, engineering, platform, data, compliance, risk, finance, operations) to execute the strategic vision What you’ll need Bachelor’s degree or higher with a technical discipline 5+ years of product management experience Previous experience leading Platform and/or MarTech cross‑functional teams Technical savvy with marketing systems and ability to partner closely with marketing leadership Full‑stack operator: ability to create and execute business and product strategy Ability to operate cross‑functionally, lead and influence colleagues, and make timely tactical decisions Flexible and collaborative approach to problem solving in an ambiguous environment Superior communication skills, both written and verbal, with experience presenting to C‑level leadership Data‑driven approach and excellent analytical skills Passion for customers Compensation and Benefits Pay range: $144,000.00 - $247,500.00 (annual). Bonus, long‑term incentives and competitive benefits are also available. Equal Employment Opportunity SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identity, national origin, ancestry, age, physical or medical disability, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. We consider applicants with arrest and conviction records for employment under the San Francisco Fair Chance Ordinance. #J-18808-Ljbffr