Winebook CA District Manager, Bay Area

Job Description:

Reports to: Sales Manager WineBook CA
Location : Northern California

Maisons Marques & Domaines USA, Inc. (MMD USA) was founded in 1987 as the U.S. sales and marketing arm for Champagne Louis Roederer and its California winery, Roederer Estate. Today, the company has grown into a well-respected marketer of prestigious, family-owned producers.

The WineBook division was established in 2011 to be dedicated to the sale of Classified Growths Bordeaux, operating as a wholesaler selling directly to the trade, in the states of CA, NY and NJ. In 2023, WineBook CA was expanded with the exclusive state representation of iconic CA properties owned by Maison Louis Roederer: Merry Edwards Winery, Domaine Anderson and Diamond Creek Vineyards. In 2024, WineBook acquired the US representation of the prestigious Giaconda Estate Vineyard Chardonnay from Beechworth Australia, and may selectively further expand its portfolio of small high-end producers from major wine regions.

Position Summary:
The District Manager of WineBook CA is responsible for selling and marketing the complete WineBook CA portfolio (that consist primarily of exclusive CA properties & Classified Growths Bordeaux wines) directly to on and off trade customers in Northern California.

In this role, the District Manager may also seek out new opportunities for select library high-end wines from the broader MMD portfolio (for example, older Roederer Cristal or Cristal Vinothèque, older Murrieta Castillo Ygay or Barolo wines), in coordination with the local MMD sales team.

The major focus of the District Manager is to maximize sales of the full WineBook CA portfolio through effective planning, relationship building and management of key accounts.

Account Development & Management
•  Key role is to focus on direct sales to existing restaurant accounts/high end retail and build/expand account base. Follow sales objectives to achieve penetration in various segments & territories which are of particular importance for each of the products.
•  Develop the Merry Edwards, Domaine Anderson & Diamond Creek wineries distribution base & manage a strong by the glass presence for both Merry Edwards & Domaine Anderson.
•  Monitor pricing throughout the region.
•  Collect price list and market intelligence on competitors throughout the region.
•  Make product presentations, promotes new & existing portfolio items to expand & grow the business.
•  Meet/exceed assigned goals & placement objectives using resourcefulness & persistence. Such goals will be evaluated via the Karma/VIP reporting tools.
•  Establish effective business relationship with key accounts through an understanding of their needs & a responsive & timely follow-up.
•  Continually seek & open new accounts: Visit 10 existing & potential accounts per week minimum with a focus on volumetric BTG placements.

Marketing and Sales
•  Develop and implement marketing programs to achieve sales objectives. Utilize programming and/or incentive tools to help achieve marketing goals. Programs and incentives need to be discussed with and approved by WineBook CA Sales Manager prior to implementation.
•  Identify with management assistance key accounts in major markets/cities. Classify them according to the criteria set by WineBook CA and update the list quarterly.
•  Launch new products, introduce new vintages and determine proper distribution channels with WineBook CA Sales Manager.
•  Provide bi-weekly report summarizing market visit, sample usage, feedback, marketing success and challenges by using the Karma/VIP reporting tools.
•  Conduct weekly tastings/seminars to motivate sales staff or key accounts (Attend 2 restaurant/tastings per week) with a particular focus on Merry Edwards & Domaine Anderson Wineries for by the glass accounts.

Market Visits and Winery Visits
•  Organize, develop and execute agenda for market work with WineBook CA Sales Manager.
•  Key accounts visits with representatives from Bordeaux, Domaine Anderson, Merry Edwards & Diamond Creek, as well as WineBook CA Sales Manager.
•  Act as liaison for winery visits of key accounts.
•  Update WineBook CA Sales Manager on market visits and trade events, as well as suppliers’ communications. Share key event details, including invitee lists, menu selection and design, P&L, save-the-date communications, and email blasts.
•  Create a calendar entry with all relevant details for all market visits and trade events (e.g., in-store tastings, consumer events, trade lunches/dinners, club events).

Order Input, Inventory Management, Reporting, Account Management
•  Responsible for all order input to warehousing & effective inventory management.
•  Generate a sales & market visit report by using the Karma/VIP tools, to be submitted the day before our bi-weekly meeting.
•  Assist in recovering overdue invoices as requested by WineBook CA Sales Manager.
•  Conduct market/pricing analysis as requested.

Desired Qualifications
•  Bachelor’s Degree desired with 5 years’ industry related sales experience within the distribution, hospitality or supplier community.
•  Comprehensive and current knowledge/experience with wine and spirits including regions/varietals, product/food pairing techniques, basic production and service.
•  Excellent communication skills both oral and in writing.
•  Goal oriented, focused, adaptable, persuasive, and assertive individual who can work independently and with a variety of personalities. Strong negotiation skills.
•  Strong proficiency in Microsoft Office
•  Valid driver’s license, auto insurance and reliable auto. Acceptable driving record.
•  Ability to lift and carry a 45(+) pound case of product on a repetitive basis.
•  Available to work flexible hours and weekends as necessary. Additional hours required during the peak season.

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