Associate Director, Media Strategy/Planning

Associate Director, Strategy

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation. Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

Overview

The Associate Director, Strategy plays a key role in leading media strategy and planning for assigned clients. This individual provides day-to-day functional management of client needs while ensuring excellence in media strategy. Reporting to the Director, Strategy, the Associate Director leads cross-functional collaboration, oversees media planning initiatives, and ensures strategic media approaches align with business objectives. This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities

Strategic Media Planning & Execution

• Drive the media planning process, ensuring alignment with strategic objectives.
• Oversee media strategy development, including channel mix recommendations and budget allocation.
• Provide initial perspectives on media strategies and approaches.
• Manage multiple accounts, transitioning seamlessly between them.
• Represent the interests of cross-functional teams in client and agency partner meetings.
• Push for continuous improvement of self, team, and client deliverables.
• Stay informed on industry trends, emerging media opportunities, and Publicis Groupe capabilities.
• Contribute to new business and organic growth efforts.

Client & Stakeholder Management

• Serve as a primary point of contact for day-to-day client communications.
• Build strong relationships with clients, demonstrating an understanding of their business priorities.
• Provide strategic input to help shape clients' marketing priorities.
• Present media strategies and performance updates effectively, leveraging strong communication skills.
• Advocate for client needs while ensuring agency best practices are upheld.

Leadership & Talent Development

• Manage and mentor a team of direct and indirect reports.
• Oversee onboarding, training, and development processes.
• Provide ongoing coaching, performance management, and professional development.
• Manage and delegate team workload, ensuring quality outcomes and deliverables.
• Foster a collaborative and inclusive work environment.
• Participate in PHM's hiring efforts by assessing and onboarding new talent.

Cross-Functional Collaboration

• Work collaboratively with internal teams to drive integrated media strategy initiatives.
• Partner with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs.
• Provide input on deliverable timelines in partnership with cross-functional teams.

Qualifications

• 5+ years media planning experience.
• 2+ years management experience.
• 1+ year cross-channel media planning experience in 4 channels (Digital, Video, Print, OOH, DTC, HCP, Payer/Managed Market)
• 2+ years: HCP/Pharma media planning and media strategy experience.
• Familiarity with standard media research and planning tools (e.g mediaocean)

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

Compensation Range: $81,225 - $116,655 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.