Vice President, Paid Search & Social (Transportation Client)

Vice President, Paid Search & Social

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.

The Vice President, Paid Search & Social will have responsibility for the growth, management, retention, and satisfaction of a portfolio of key accounts. The ideal candidate will have a demonstrated ability to lead clients strategically and tactically in search and social marketing. They will oversee a team in the conception and delivery of innovative, business-building, search and social marketing solutions to include paid optimization, evolving platforms, and advanced analytics. The Vice President will also provide engagement leadership, develop senior level client relationships, and will serve as an expert and trusted advisor to assigned clients. Proven account management, leadership, and experience in an agency environment are essential.

Responsibilities:

• Overall control of workflow and assigned responsibilities within their group.
• Ensure projects are produced completely, correctly, and efficiently.
• Set strategic principles for client search and social initiatives based on objectives.
• Develop action plans for achieving and measuring campaign success including determining key metrics and processes for measurement and optimization.
• Evaluate and recommend full spectrum of search and social alliances, including all appropriate partners, platforms, bid and campaign management tools.
• Work with strategic planning, digital planning and outside ad agencies to ensure paid search and social efforts complement all client marketing activity.
• Keep clients and agency counterparts informed on latest developments in the industry.
• Grow agency paid search and social business through new business wins and organic client growth.
• Involved in client and inter-agency education of paid search and social and will be responsible for developing intellectual capital, including standard processes, case studies, and official agency points-of-view.

People:

• Stimulate team productivity and growth.
• Establish and foster an environment that inspires talent.
• Allocate assignments to demonstrate each person's individual skills, as well as motivating their interests and challenging their minds.
• Encourage thorough evaluation of paid search and social marketing strategies, finding opportunity for competitive advantage.
• Develop careers by providing ongoing feedback and conducting employee evaluations.
• Recruiting and retain top talent, growing the search and social team to deliver on client and agency goals.

Clients:

• Provide effective long-term strategic guidance and counsel to include: Master, identify, and communicate overall trends in search and social and those related to client industries.
• Define and evaluate client(s) competition online, as well as how it relates to their search and social initiatives.
• Establish appropriate account staffing, scope of services, and fee proposals.

Qualifications:

• 10+ years of progressive levels of digital media.
• Ideally, 5+ years' experience in focused search and social marketing fields.
• Experience in organic search.
• Demonstrated leadership and people management skills.
• Experience in applying search and social marketing to brand-building and direct response initiatives.
• Strong command of search engine research and reporting resources.
• Knowledge of syndicated research tools.
• Deep experience with at least one major bid management tool.
• Demonstrated discernment and a track record of success in the media/marketing services profession.
• Solid interpersonal and teamwork abilities.
• Ability to lead the new business development process and demonstrated ability to win new clients.
• Ability to build, lead, and strengthen client relationships.
• Healthy senior relationships with key industry partners and search engines.

Compensation Range: $149,340 - $214,620 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/25/2026. All your information will be kept confidential according to EEO guidelines.