Senior Director, Corporate Ticket Sales

Job Summary: Forward Madison FC and Rally Madison FC are looking for a personable, driven, and results-oriented individual to grow our clubs’ B2B ticket sales revenue. The Senior Director of Corporate Sales will be responsible for prospecting, setting meetings, and driving sales from businesses in our community through our suite of corporate ticket and hospitality products.

Individual Responsibilities

• Generate new and recurring sales from businesses through the sales of season tickets, premium group hospitality packages, and other ancillary ticket products
• Meet and exceed individual sales goals and contribute to team sales goals
• Manage the full sales cycle from prospecting and discovery through pitch and contract execution
• Conduct outbound prospecting activities, including calls, emails, networking, and in‑person meetings, to identify and qualify new business opportunities
• Build, manage, and maintain a consistent pipeline of qualified prospects to support achievement of individual revenue goals
• Maintain accurate and timely records of sales activities, pipeline stages, and client interactions within CRM and internal systems
• Collaborate cross‑functionally with marketing, service, and sales leadership teams to support premium sales initiatives and campaigns
• Engage with fans and customers in-stadium during games to provide high-level customer care
• Represent Forward Madison FC and Rally Madison FC in a professional manner at various networking and community events
• Develop an in-depth knowledge of club CRM and ticketing systems
• Must be willing to work non-traditional hours, weekends, events and game days and provide assistance with game day duties as assigned
• The candidate will be accountable for certain levels of activity (calls made/appointments set) and goals
• Other duties as assigned

Required Qualifications

• Minimum 3+ years of sales experience with a proven track record of ticked-related and/or B2B sales, with experience selling products, services, or experiences on the phone, virtually, or in-person
• Proven track record of generating customer leads and of converting prospects to sales and ability to manage multiple sales opportunities simultaneously
• Experience with tracking and reporting on sales and customer data via a CRM and/or ticket system
• Excellent relationship-building and interpersonal skills, with the ability to interact comfortably and effectively with internal and external clients at all levels of an organization
• Ability to foster a positive team culture, work well and collaboratively with others
• Strong verbal and written communication skills
• Proficient in or ability to be trained in ticketing/CRM systems, Microsoft Office Suite, Google Workspace, or other equivalent software and other computer skills required
• Possess an active WI Driver’s License in good standing
• Use of a personal vehicle to attend offsite meetings with clients and prospects
• Possess a willingness to work long hours, evenings, weekends, and holidays, as needed to support the success of client outings

Desired Qualifications

• Bilingual, Spanish
• Experience working in a soccer or other professional sports environment.

Occasional out-of-state travel (

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.