Senior Vice President, Global Marketing

Senior Vice President Of Global Marketing (Hybrid)

We are seeking a dedicated and talented Senior Vice President of Global Marketing to join our team. In this role, you will lead ONE/SIZE's global 360° marketing strategy, shaping how the brand shows up across markets and touchpoints worldwide. This executive will serve as a key steward of the ONE/SIZE brand, responsible for driving long-term brand growth, relevance, and cultural impact globally.

This leader will oversee the full Brand Marketing organization, including brand marketing, integrated marketing, PR and communications, events, trade marketing, creative strategy, and marketing analytics, with direct accountability for linking brand investment to measurable global business outcomes, as well as overall brand storytelling and positioning.

The SVP of Marketing will build and lead a high-performing global organization, fostering a culture of creativity, accountability, and performance excellence, with a strong focus on delivering results against key commercial metrics. This is an operator role responsible for setting strategy and delivering outcomes. The SVP will own the global marketing agenda end-to-end, ensuring brand building translates into measurable business results across awareness, consideration, conversion, sell-through, and market share.

This role requires strong business acumen, including deep expertise in sell-in and sell-through dynamics, and the ability to translate marketing strategy into measurable improvements in revenue, velocity, profitability, and market share through rigorous analytics and performance tracking.

The ideal candidate is a strategic and execution-oriented leader with a proven track record of scaling consumer brands globally and consistently delivering measurable commercial growth. Success in this role will be measured by sustained improvements in global market share, retail ranking, and profitable revenue growth.

As a member of the Marketing team, you will collaborate with all teams cross-collaboratively and report directly to the President.

HYBRID: This role is classified as exempt from the Fair Labor Standard Act's overtime requirement and is open to candidates based in Los Angeles, CA. While the position is primarily remote, it follows a hybrid schedule requiring occasional in-person work at Culver City, CA 90230. The role requires working in PST hours, so candidates located on the West Coast are preferred. A reliable internet connection and a dedicated workspace free from significant distractions are essential for remote work.

What You'll Do:

Essential Job Functions

Outline the key responsibilities of the position, ensuring they reflect the role's purpose and objectives. Consider including:

Strategic Leadership

• Define and evolve ONE/SIZE's global brand strategy to increase awareness, relevance, and cultural impact, driving top-of-funnel growth and long-term brand equity
• Set a high marketing standard, ensuring all brand outputs reflect a distinctive, culturally resonant point of view
• Establish clear brand positioning and storytelling frameworks that strengthen differentiation and drive consumer preference in a competitive beauty landscape

Marketing Execution & Channels

• Lead Brand Marketing, Integrated Marketing, Influencer & Talent Marketing, PR & Communications, Events, Trade Marketing, and Marketing Analytics to deliver category-defining campaigns that move both brand and business metrics globally
• Partner with Performance Marketing, Customer Acquisition, and Lifecycle teams to improve conversion, LTV, and retention by connecting brand storytelling to full-funnel growth strategies
• Own go-to-market strategy for product launches to deliver against business and marketing objectives
• Build test-and-learn frameworks to accelerate growth through experimentation and optimization across channels

Brand & Storytelling

• Oversee brand strategy, visual identity, and creative direction across all consumer touchpoints
• Maintain an elevated creative standard across brand, content, campaigns, and experiences
• Ensure consistency in brand voice, tone, and messaging across all channels and markets while driving culturally relevant storytelling

Marketing Campaign Strategy

• Partner closely with the VP of Creative to translate brand strategy into high-impact storytelling, campaigns, and content ecosystems that drive both cultural relevance and commercial performance
• Align creative development with clear business objectives, ensuring all major campaigns are designed to support growth targets, sell-through, and market share expansion
• Establish a disciplined creative-to-commercial feedback loop, using performance data to continuously refine storytelling, creative direction, and campaign effectiveness

Business & Financial Leadership

• Own marketing P&L to ensure disciplined investment that drives ROI, profitable growth, and efficient customer acquisition, linking creative and brand initiatives to commercial outcomes
• Partner with Finance and Commercial teams to align marketing strategy with revenue targets, forecasting, and growth planning
• Collaborate closely with Performance Marketing, Customer Acquisition, and Lifecycle Marketing to drive D2C growth and conversion

People & Culture Leadership

• Build, mentor, and lead a high-performing global marketing organization
• Develop internal talent and succession plans
• Foster a culture of creativity, accountability, collaboration, and high performance
• Serve as a role model for leadership, communication, and company values

What You'll Bring:

To excel in this role, you must meet the following qualifications. Reasonable accommodations can be made to support individuals with disabilities in performing essential functions.

• 15+ years of relevant marketing leadership experience in beauty required, with demonstrated success driving brand growth in a prestige retail environment
• Marketing and creative intuition and cultural fluency with a proven ability to act as a tastemaker, shaping bold, relevant brand ideas that resonate with consumers and drive cultural impact
• Strong business and analytical acumen with the ability to connect storytelling ambition to revenue performance, ROI, and P&L outcomes
• Exceptional written, verbal, and executive-level presentation skills with the ability to influence senior stakeholders, partners, and cross-functional leaders
• Proven ability to prioritize and manage multiple high-impact initiatives with rigor and attention to detail in fast-paced, high-pressure environments
• Hands-on, player-coach leadership style with the ability to roll up sleeves, lead from the front, and drive outcomes in a high-accountability, start-up-style environment
• Strong technical and analytical proficiency including advanced skills in Excel, PowerPoint, Canva, and fluency in Power BI

Team Leadership & Oversight

The entire Marketing team will report into this role.

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 30 pounds at times.
• Must be able to bend, stretch, kneel, twist, and squat to adjust or position equipment, cameras, or set up for events.
• Prolonged periods standing, bending, stooping, and reaching
• Must be able to travel frequently, sometimes requiring long periods of driving or riding in a vehicle.
• Must be able to focus on detailed work for extended periods, which may lead to eye strain or fatigue.
• Must be able to perform tasks that require fine motor skills, including typing and using a mouse.
• Must be able to carry and transport promotional or sales materials.
• Must be able to work in a fast-paced, often time-sensitive environment.

Why You'll Love Us:

At Luxury Brand Partners, we are more than just a team – we are a vibrant community of creative thinkers and beauty enthusiasts dedicated to shaping the future of luxury in the beauty industry. As the parent company for renowned brands like IGK, R+Co, and ONE/SIZE Beauty, we pride ourselves on fostering innovation, authenticity, and excellence. Together, we collaborate to deliver exceptional products and experiences that empower our customers and elevate the standards of luxury beauty.

Here's what you can look forward to:

Health and Wellness Benefits

• Comprehensive health, dental, and vision insurance along with additional ancillary benefits
• Flexible spending and health savings accounts (FSA/HSA)
• Employer paid life insurance coverage with optional supplemental life insurance available
• Employer paid long-term and short-term disability
• Access to Employee Assistance Program (EAP)

Work-Life Balance

• Starting with 10 vacation days, 4 fixed personal days and 5 sick days (unless state law requires otherwise, in which case we will comply with state law)
• Twelve paid holidays
• Paid parental