Global Marketing Account Lead - CloudHealth

Job Description The Global Marketing Account Lead oversees marketing strategy development and campaign planning/execution. An all‑rounder in marketing, you will be experienced in developing and implementing global go‑to‑market and marketing plans utilizing both digital and field marketing tactics to increase Arrow’s market share and develop pipeline in line with organization priorities and business plans. A natural communicator, you will collaborate with global teams across multiple geographies and form a high level of rapport with internal and external stakeholders. Position Global Marketing Account Lead What You'll Be Doing Develop, plan and lead the execution of global marketing strategy and experiences targeting both partner ecosystem audiences and direct sales end customers. Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers. Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively. Own the tracking and reporting of global campaign KPIs and results in line with business expectations, responsible for regular communication of results to internal and external stakeholders. Develop global go‑to‑market strategy, product positioning and messaging and target audiences/personas to create high‑impact marketing campaigns that generate sales‑ready leads from suitable buyers. Own the global marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team. Analyze and articulate campaign effectiveness and metrics to Arrow, including but not limited to MQLs, Pipeline Value and Estimated Revenue. Propose creative ideas to maximize the impact of campaigns and drive growth. What We Are Looking For Typically requires 5 to 7 years of global marketing experience. Minimum 3 years of experience in strategic marketing plan creation. Experience developing multi‑tactic campaigns for multi‑region execution utilising digital marketing, field marketing (event experience a must) and account‑based marketing techniques. Experience in developing marketing plans both to and through channel ecosystem partners. Experience working in the IT channel with partners, preferably a distributor. Qualities Team player, with strong interpersonal service skills. Ability to work in a fast‑paced environment and handle several projects and multiple stakeholders at one time. Skills Strong writing, presentation and communication skills. Proficient in Microsoft Office products. Work Arrangement Fully Remote: Must be able to travel to an Arrow office location as requested by Arrow leadership. Benefits Medical, Dental, Vision Insurance 401(k) with matching contributions Short‑Term / Long‑Term Disability Insurance Health Savings Account (HSA) / Health Reimbursement Account (HRA) options Paid Time Off (including sick, holiday, vacation, etc.) Tuition Reimbursement Growth Opportunities Annual Hiring Range / Hourly Rate $93,500.00 - $145,200.00 Location US‑FL‑Florida (Remote Employees) Time Type Full time Job Category Marketing and Communications EEO Statement Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy) #J-18808-Ljbffr