Senior Manager Marketing Strategy

Senior Manager, Marketing Strategy (Remote Role) what you’ll do: Lead end-to-end market research: Design quantitative/qualitative studies, conduct consumer interviews, leverage social listening tools, and analyze trends + competitive landscapes to uncover high-impact insights. Define core audience personas, map customer journeys, and distill parenting-focused insights to guide brand positioning and data-driven marketing strategies tailored for consumers. Translate insights into creative excellence: Develop compelling marketing strategies, campaign concepts, and go-to-market plans that align with cultural nuances and parent needs. Collaborate cross-functionally with content, creative, and product teams to build data-backed campaign messaging, content calendars, video scripts, influencer briefs, and authentic social media storytelling. Partner with media, influencer, and PR teams to ensure all marketing initiatives are insight-led, culturally relevant, and consistent with our brand identity across every touchpoint. Drive continuous optimization: Provide data-backed rationales for marketing recommendations, monitor campaign performance, and refine messaging + targeting to maximize ROI. Stay ahead of the curve: Track U.S. parenting trends, cultural conversations, and emerging community topics to identify untapped growth opportunities for our brand. Equip leadership with strategic intelligence: Develop competitive analysis reports to inform key business decisions and industry trend alignment. Who You Are (Your Superpowers) 7+ years of proven experience in marketing strategy, brand marketing, or consumer insights—ideally with a focus on the market. Hands-on expertise in digital marketing, market research methodologies, and end-to-end creative campaign planning (from concept to e xecution). A creative problem-solver: You’re passionate about turning complex consumer data into strategies that build genuine connections with parents. Exceptional communication & presentation skills: You can distill dense data into clear, actionable ideas that persuade stakeholders at all levels. Bonus points if you have experience with consumer strategy, CPG, DTC brands, or baby & parenting products—we’d love to hear about it! Why Join GROWNSY? 100% remote work flexibility Shape the growth of a global brand in a high-potential market. Collaborative, inclusive team culture that values creativity and data equally. Opportunities for professional growth as we expand our global footprint. Ready to make an impact on modern families across the U.S.? Apply now with your resume and a brief note on why you’re passionate about parenting-focused brand strategy