Marketing Consultant

Payrate: $53.00 - $55.00/hr. Summary: Cover the Hispanic Market creative lead role during leave, driving in-culture advertising across lines of business while owning assigned projects end to end, from intake through delivery, across and external agency partners. Responsibilities Serve as Hispanic Market creative lead on assigned initiatives, driving in-culture creative across LOB touchpoints. Lead Hispanic ATL campaign strategy and creative direction across TV, OLV, OTT, radio, and audio. Oversee BTL executions across digital, OOH, and print to keep look, tone, and feel consistent across channels. Partner with the Hispanic Marketing org and in-culture agencies on the development, production, and execution of acquisition and brand advertising. Own Hispanic OEM partner relationships where applicable, such as Apple and Samsung. Drive alignment with LOB leads, agency partners, and cross-functional teams. Present creative work and rationale to senior leadership. Own assigned projects end to end, from intake and resourcing through kickoff, timelines, reviews, approvals, and final delivery. Act as the day-to-day point of contact for internal partners, Company Studios, and external agencies on assigned work. Develop and own the Universal Creative Brief (UCB) for assigned projects. Open and manage Workfront tickets for Company Studios work and keep Airtable current as the source of truth for project tracking for Consumer Advertising team. Keep projects on strategy, on time, on budget, and within brand standards. Troubleshoot day-to-day delivery issues and surface and drive process improvements. Traffic and deliver finished creative across broadcast, CTV, digital, social, audio, and OOH endpoints, on spec and on schedule. Manage Ad-ID assignment and version control across deliverables. QC assets against platform specs, trafficking instructions, and compliance requirements before release. Coordinate with media, agency, and vendor partners to confirm specs, destinations, and timing. Maintain trafficking documentation and follow established SOPs, flagging gaps or improvements. Payrate: $53.00 - $55.00/hr. Summary: Cover the Hispanic Market creative lead role during leave, driving in-culture advertising across lines of business while owning assigned projects end to end, from intake through delivery, across and external agency partners. Responsibilities Serve as Hispanic Market creative lead on assigned initiatives, driving in-culture creative across LOB touchpoints. Lead Hispanic ATL campaign strategy and creative direction across TV, OLV, OTT, radio, and audio. Oversee BTL executions across digital, OOH, and print to keep look, tone, and feel consistent across channels. Partner with the Hispanic Marketing org and in-culture agencies on the development, production, and execution of acquisition and brand advertising. Own Hispanic OEM partner relationships where applicable, such as Apple and Samsung. Drive alignment with LOB leads, agency partners, and cross-functional teams. Present creative work and rationale to senior leadership. Own assigned projects end to end, from intake and resourcing through kickoff, timelines, reviews, approvals, and final delivery. Act as the day-to-day point of contact for internal partners, Company Studios, and external agencies on assigned work. Develop and own the Universal Creative Brief (UCB) for assigned projects. Open and manage Workfront tickets for Company Studios work and keep Airtable current as the source of truth for project tracking for Consumer Advertising team. Keep projects on strategy, on time, on budget, and within brand standards. Troubleshoot day-to-day delivery issues and surface and drive process improvements. Traffic and deliver finished creative across broadcast, CTV, digital, social, audio, and OOH endpoints, on spec and on schedule. Manage Ad-ID assignment and version control across deliverables. QC assets against platform specs, trafficking instructions, and compliance requirements before release. Coordinate with media, agency, and vendor partners to confirm specs, destinations, and timing. Maintain trafficking documentation and follow established SOPs, flagging gaps or improvements. Qualifications Bilingual English/Spanish, with native or fluent Spanish strongly preferred. 4 years advertising or marketing communications experience in consumer products, with wireless or consumer tech preferred, or equivalent agency account-management experience. 4 years broadcast experience, plus solid print and digital experience. Hands-on ad trafficking or creative operations experience, delivering finished assets across broadcast and digital endpoints. Experience presenting creative to senior leadership. Comfort managing multiple projects and deadlines in a fast-moving, evolving environment. Skills Experience inside in-house creative or production studio workflows. Familiarity with Workfront, Airtable, and Teams. Familiarity with ad trafficking platforms such as Extreme Reach, Innovid, Adstream, or MediaOcean. Digital testing and optimization experience, and experience using consumer research. Pay Transparency: The typical base pay for this role across the U.S. is: $53.00 - $55.00/hour . Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law. #J-18808-Ljbffr Aditi Consulting