Social Media Brand Specialist for Hotels and Restaurants

KEY RESPONSIBILITIES

Brand Leadership: Acts as the official Brand Lead and the primary owner of all strategic plans and overarching strategies. Initiates and completes all strategic deliverables. Performance Marketing: Develops and executes paid social campaigns to ensure reach and conversion goals are met. Reporting & Insights: Reviews, finalizes and supports the completion of a comprehensive Detail Report and conducts regular competitive set analyses to benchmark performance. Quality Assurance: Functions as the Content Calendar Approver, ensuring that the Content Team’s output aligns with the brand’s strategic pillars. Partner Relations: Responsible for attending partner meetings and setting the internal and external agendas. Market Intelligence: Stays ahead of the curve by monitoring and reporting on emerging industry trends. Team Coverage: Maintains pod-wide operational continuity during periods of absence or transition. Marketing Growth at Kinship: Serve as Partner Account Lead.

CLIENT RESPONSIBILITIES

Partner Communication/Support: Owns the day-to-day partner relationship. Strategy Evolution: Challenge, evolve and scale strategy across accounts. Team Workflow: Lead liaison between partner initiatives, communication, social media content strategies, and the needs of the Content Team. Performance Optimization: Work with the pod leader to monitor metrics trackers, YTD goals and platform analytics and develop specific strategic action plans to course-correct underperforming accounts. AI for Productivity: Implement and oversee the adoption of AI-driven workflow tools to streamline administrative tasks, summarize reporting, and team capacity tracking. Strategic Improvements: Develop action plans with the team to optimize performance. Compile insights from the Content Team and the Coordinator on content and engagement performance. Growth Tactic Strategies: Lead the strategy and support execution for social media growth, including paid strategy and execution and Influencer/Collaborations and identifying high-impact Social Media moments. Sends to partner for feedback and approvals. A/B Testing Frameworks: Lead and work with the Content Team to implement A/B testing and turn data insights into repeatable content wins. Creative Oversight: Oversee storytelling quality, engagement, and process efficiency. Content Planning: Provides the Content Team with campaigns, initiatives, and content pillars. Innovation: Identify and forecast emerging trends and implement in partner strategies and campaigns with the Content Team. Performance Tracking: Oversee and report on insights and performance tracking, monitoring YTD goals and platform analytics to Pod Leader and Partner. Data Synthesis: Present high-level, data-informed insights to senior leadership and partner stakeholders.

OVERALL

Cultivate a career path and actively seek professional development opportunities alongside the company. Tell us what we do not know with regular candor. Brainstorm and innovate to improve the company, job, and partners. Promote a “story first” approach in all we do. Maintain a nuanced understanding of social media networking and content-sharing platforms, as well as the latest tools and applications. Engross yourself in culture, food and travel, becoming an expert in its personalities, products, and processes. Stay up to date on current trends in the industries the agency represents. Develop a keen understanding of measurement and reporting tools. Evaluate and recommend social media software and platforms. Maintain an understanding of partners’ brand voice and create authentic stories that drive engagement and revenue. Find opportunities to help evolve and share Kinship’s own story in practices, communications, and online presences. Work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines. #J-18808-Ljbffr Kinship Inc