Associate Director of Sales

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Associate Director of Sales

Full Time Grand View Lodge, Nisswa, MN, US

Salary Range: $75,000.00 To $90,000.00 Annually

Job Summary

Grand View Lodge is seeking a driven, relationship-focused Assistant Director of Sales to partner with our Director of Sales in leading the property's sales strategy across both group and leisure segments. This is a highly visible, high-impact role; you'll be actively prospecting and closing business, managing key accounts, mentoring the sales team, and helping shape the revenue trajectory of one of Minnesota's most iconic resort destinations. If you thrive in a fast-paced hospitality environment, love building relationships, and have a proven track record of hitting and exceeding sales goals, this role is for you.

About Grand View Lodge & Cote Hospitality

For over 100 years, Cote Hospitality has crafted transformative guest experiences across world-class resorts and camps. At Grand View Lodge, that means exceptional wellness woven into a full resort lifestyle, golf, dining, events, and more, all grounded in our CoteCares culture of belonging, respect, and shared purpose. We're invested in your growth here: this role comes with real opportunity to advance and expand your skills within our Sales department.

Duties & Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Partner with the Director of Sales to develop and execute sales strategies that drive revenue across group and leisure segments.
• Lead daily business review meetings and weekly sales meetings to ensure the sales team is prepared, aligned, and operating efficiently.
• Manage and grow a portfolio of key accounts across leisure and group markets, building long-term relationships that result in repeat business and referrals.
• Respond to and convert inbound group inquiries; preparing proposals, conducting site visits, negotiating contracts, and managing the full sales cycle from lead to close.
• Collaborate with the revenue management, catering, and operations teams to ensure seamless handoffs and outstanding event execution.
• Support and mentor sales team members, contributing to a culture of accountability, growth, and results.
• Represent Grand View Lodge at trade shows, sales missions, industry events, and client entertainment opportunities.
• Monitor market trends, competitive positioning, and booking pace; contribute insights and recommendations to the Director of Sales.
• Maintain accurate and up-to-date records in the property's sales CRM and contribute to monthly and quarterly reporting.
• Step into a leadership role in the absence of the Director of Sales, serving as the primary sales contact for the property.
• This is a resort hospitality role; availability on weekends, holidays, and extended hours during peak seasons and for key client events is required.
• This position is eligible for a sales incentive.
• Other duties as assigned.

What you bring:

• 3-5 years of hotel or resort sales experience, with a demonstrated track record of meeting and exceeding revenue goals.
• Experience across both group and leisure sales segments; you understand the distinct rhythms, buyers, and strategies each requires.
• Strong relationship-building skills; you're equally comfortable with a corporate meeting planner, a wedding client, and a golf group coordinator.
• Excellent written and verbal communication skills; your proposals, contracts, and client correspondence reflect the caliber of the property you represent.
• Proficiency in hotel sales CRM systems (Delphi, Salesforce, or similar) and Microsoft Office.
• A competitive, self-motivated mindset with the ability to manage multiple accounts and priorities simultaneously.
• Experience with contract negotiation, revenue management concepts, and group pricing strategy.
• A collaborative leadership style; you elevate the people around you, not just your own numbers.
• A valid driver's license with a clean record; travel for sales calls, trade shows, and client visits may be required.
• This position may be remote, with the understanding that client and sales team needs come first. On-property presence is expected approximately 2-3 days per week, with flexibility for more or less time based on business needs, client expectations, and team support.

You'll be part of a team that genuinely invests in its people. CoteCares isn't a tagline, it's how we show up for each other every day. You'll have the tools, support, and team culture to do your best work, with real opportunity to grow your career across the entire Cote Hospitality organization.