Senior Social Media Content Creator

Department Summary Marketing and Communications develops and executes a broad range of strategic external and internal communications initiatives. The team provides counsel to all functional areas and manages PG&E's marketing and corporate branding programs. Position Summary The Senior Social Media Content Creator is a hands-on producer and editor responsible for developing high-quality, platform-ready social content that brings PG&E's brand, advertising, and community stories to life. Reporting to the Senior Manager, Social Media this role focuses on execution: turning ideas, footage, insights, and campaigns into compelling social content that is timely, relevant, and on brand. This role partners closely with Brand Strategy, Video, Community Management, Analytics, and the Brand Producer to ensure social content is planned, developed, and delivered with consistency and impact. This role is ideal for a strong social media video developer with strong writing and storyteller who thrives in a fast-moving environment and values structure, collaboration, and craft. The role is hybrid working from your remote office and in-person at the Oakland General Office 1-2 days per week or based on business needs. Additional travel within the service territory for learning or content capture may be required. This role will also participate in on-call rotation to support the emergency operations center (located in Vacaville, CA) when activated. When applying for the position, please include a link to your portfolio in either your cover letter or resume. This is mandatory and will be reviewed prior to advancing to the next steps in the recruitment process. Key Job Responsibilities Social Content Creation Write, edit, and develop social content across platforms including Instagram, Facebook, TikTok, LinkedIn, X, and Nextdoor. Translate brand campaigns, regional moments, and operational updates into clear, engaging social posts. Adapt content to platform-specific formats, tones, and best practices. Maintain high standards for accuracy, clarity, accessibility, and brand compliance. Editorial Execution & Planning Execute against the social content calendar, ensuring posts are delivered on time and to spec. Partner with the Brand Producer to align content development with broader planning timelines and deadlines. Respond quickly to emerging moments, community needs, or business priorities. Creative Collaboration Work closely with Video and creative partners to shape captions, story arcs, and social-first executions. Support social shoots and content capture by identifying content needs and opportunities. Incorporate insights from Community Management & Listening to inform content themes and tone. Performance Awareness Partner with Analytics to understand what content is resonating and apply learnings to future development. Use performance insights to continuously refine content quality and effectiveness. Qualifications Bachelor's degree or equivalent work experience. 5+ years of experience creating social content in a brand or corporate environment. Exceptional writing and editing skills with strong attention to detail. Deep understanding of social platforms and content formats. Ability to manage multiple deadlines within structured workflows. Strong collaboration skills and comfort working across teams. Preferred Knowledge, Skills, and Abilities: Experience supporting brand or advertising campaigns through social content. Familiarity with social publishing and collaboration tools. Experience in regulated, complex, or enterprise organizations. Compensation PG&E is providing the full salary/pay range for this position. The actual amount paid to an individual will be based on multiple factors, including, but not limited to, internal equity, specific skills, education, licenses or certifications, experience, market value, and geographic location. The range to reasonably expect will be around the minimum and the midpoint. The final decision will be made on a case-by-case basis related to the factors above. This job is also eligible to participate in PG&E's discretionary incentive compensation programs. Bay Area Min: $98,000 Bay Area Mid: $122,000 Bay Area Max: $146,000 Pacific Gas and Electric Company is an Equal Employment Opportunity Employer that actively pursues and hires a workforce that reflects the hometowns we serve. All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability status, medical condition, protected veteran status, marital status, pregnancy, sexual orientation, gender, gender identity, gender expression, genetic information or any other factor that is not related to the job. #J-18808-Ljbffr