Go-to-Market Manager

Go-to-Market ManagerFraudnet is seeking a Go-to-Market Manager to help shape and scale how we reach, engage, and convert our two core audiences—payment companies and banks. This is a strategic, hands-on role built for a B2B marketer who knows how to turn ICP insight into pipeline results.You'll lead cross-functional campaigns that unify product marketing, content, comms, and demand into a powerful GTM engine. Working closely with Sales, Product, and the CEO, you'll own the development of vertically tailored messaging, sales enablement content, and coordinated campaigns across key channels. This is your chance to make an outsized impact at a high-growth, mission-driven company that's redefining financial crime prevention with AI.ResponsibilitiesOwn and execute go-to-market strategy for our primary ICPs: Payments and BankingLead cross-functional, multi-channel campaigns—email, events, PR, social, paid, and ABMDevelop messaging frameworks, content briefs, and campaign themes aligned to each verticalTranslate technical product features into customer-facing benefits for risk, fraud, and compliance buyersAlign with Product Marketing on positioning and new release GTM planningPartner with the Demand Lead and Comms Manager to run high-performing campaignsUse AI tools (ChatGPT, Jasper, etc.) to accelerate creative development and campaign operationsTrack performance KPIs (MQLs, SQLs, campaign ROI) and continuously improve program outcomesManage and mentor a small team of digital, content, and product marketers, plus outside vendorsSkills And Qualifications5–8 years of experience in B2B SaaS or fintech marketing, including full-funnel campaign leadershipKnow how to run ABM, outbound, and thought leadership campaigns that turn ICP insight into pipelineHave experience marketing to regulated industries like banks, fintechs, and payment processorsExcel at aligning messaging across Product, Sales, and Marketing to drive clear, compelling narrativesAre a strong writer and strategic thinker with an eye for content that moves buyersAre familiar with tools like HubSpot, Webflow, Google Ads, LinkedIn Campaign Manager, and ApolloEmbrace AI tools to get more done, faster—without sacrificing quality or insightAre organized, resourceful, and focused on business outcomes—not just activityLocationNew York, NY: 3 days/week in our Midtown NYC office; flexible otherwiseWork Authorization RequirementWe are unable to sponsor employment-based visas at this time (including but not limited to H-1B, O-1, and TN). We are only considering candidates who are authorized to work in the United States without the need for current or future visa sponsorship, including F-1 student visa work authorization such as CPT or OPT.This requirement is based on our internal policies and current operational capacity, and is not related to any protected characteristic such as citizenship, immigration status, or national origin.Background CheckEmployment for this role is contingent upon successfully passing a background check, in accordance with company policies and applicable laws.CompensationBase Salary: $130,000–$160,000Bonus: Performance-basedEquity: Stock optionsBenefitsPlease note: Eligibility for certain benefits may vary based on employment status.Health Insurance (including medical, dental, and vision coverage)Paid Time OffPaid HolidaysFamily and Medical LeaveCommuter BenefitsFSADisclaimer:The advertised pay scale reflects the good faith minimum and maximum salary range for this role. The advertised pay scale is not a promise of a particular wage for any specific employee. The specific compensation offered to a candidate may be dependent on a variety of factors including, but not limited to, the candidate's experience, education, special licensing or qualifications, and other factors.Company DescriptionFraudnet operates a fraud, AML, and digital risk management platform for financial services and digital commerce enterprises worldwide. The cloud-born, patented AI platform helps organizations prevent fraud, money laundering, and other financial crimes in real-time, while automating and augmenting customer onboarding and compliance workflows. Fraudnet's platform leverages collective intelligence derived from billions of transactions—totaling nearly a trillion dollars in value risk-assessed—a no-code/low-code architecture, natively integrated data and tools from over 50 leading third-party providers, and an advanced AI + rules-based decision engine. These technologies enable organizations to make smarter, faster, and more profitable decisions.