Senior Email Marketing Manager

Senior Email Marketing Manager – United States (Remote/Onsite TBD across multiple locations) Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration. Key Responsibilities Develop and implement a comprehensive global email marketing strategy, including rules for audience targeting and send cadences. Establish and manage complex list hierarchies, suppression rules, and exclusion logic to prevent database fatigue. Oversee the end-to-end email content calendar to ensure alignment with overall marketing and business objectives. Architect and optimize automated nurture series that align with the global marketing campaign strategy and buyer journey. Collaborate with Global Campaign Managers to ensure email nurtures are integrated into larger cross‑functional marketing initiatives. Utilize data‑driven insights from email campaigns to influence future campaign themes and audience segmentation. Manage and protect global domain health, including monitoring opt‑in/opt‑out trends and managing batch sending protocols. Ensure compliance with global data privacy regulations, such as GDPR and CCPA, across all email communications. Conduct regular audits of email deliverability and performance, identifying areas for technical optimization. Provide strategic guidance to team members responsible for point‑in‑time and nurture email execution. Collaborate with marketing operations to ensure seamless data flow between Marketo and other sales enablement tools. About You Bachelor’s degree in Marketing, Communications, Business, or a related field. 7+ years of related experience in email marketing, with a deep focus on B2B technology. Advanced, hands‑on experience with Marketo. Proven track record of developing global email strategies and managing complex automation workflows. Strong analytical skills – ability to interpret email metrics and translate them into actionable insights. Excellent written and verbal communication skills, with a focus on stakeholder management and enablement. Compensation & Benefits Base salary range: $100,000–$200,000 per year. A discretionary bonus may be awarded in recognition of individual and company performance. Benefits include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. Equal Opportunity Employer Appian is an equal‑opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law. Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact Appian at View email address on click.appcast.io. #J-18808-Ljbffr