Social Media Specialist

Who We AreAldridge is a leading Managed Service Provider (MSP) offering scalable IT and cybersecurity solutions to fast-growing, small to mid-market businesses in the US. Founded in 1984, this private equity-backed company is a technology management consulting, and outsourcing firm that providesbest-fit solutions through a tailored approach and local relationships. With offices in Houston, Dallas, Fort Worth, San Antonio, Alexandria, Monroe, and Seattle, the company's unwavering dedication, superior technical expertise, and keen understanding of business processes have transformed it into a trusted partner for its clients. With a strong reputation for delivering high-quality services, Aldridge is committed to helping its clients optimize their technology infrastructure and achieve their business goals.Position Overview:The Social Media Specialist is an entry-level role within the Creative Services team, working closely with the Social Media Coordinator. This position is designed for someone with a genuine passion for social media as a communicator and content creator for brands. The Specialist assists in bringing client social media strategies to life through caption writing, content planning, graphic creation, on-camera and behind-the-camera work, and light photo and video editing. The ideal candidate is creative, platform-savvy, professionally minded, and excited to grow their skills in a fast-paced agency environment.Key Responsibilities:Content Creation & CopywritingWrite captions, post copy, and content outlines for client social media accounts across Facebook, Instagram, LinkedIn, TikTok, and emerging platformsDevelop content ideas that align with client brand voice, target audience, and campaign goalsDraft content calendars and post schedules under the direction of the Social Media CoordinatorTranslate client ideas and feedback into organized, actionable content plansProduce polished short-form social media content by selecting and editing video clips, refining audio, adding music, incorporating branded captions, and creating branded outros for formats such as Reels, Stories, and Shorts.Graphics & Visual ContentCreate and edit social media graphics using Canva and provided brand templatesResize and adapt existing creative assets for platform-specific dimensions and formatsExperience with Adobe Creative Suite (Photoshop, Illustrator, Premiere) is a plus but not requiredEnsure all visual content is on-brand and meets quality standards before submission for reviewPhotography, Video & Light EditingFilm short-form video content for social media including reels, stories, and behind-the-scenes footagePhotograph products, events, and team/client moments for use in social postsEdit photos and short videos using mobile or desktop tools (CapCut, Canva, or similar)Follow shot lists and creative direction provided by the Social Media CoordinatorClient Communication SupportParticipate in client interactions to gather content ideas, preferences, and feedbackListen to client goals and help translate them into social media content conceptsCommunicate professionally and clearly in written and verbal interactions with clientsDocument client feedback accurately and relay it to the coordinator for strategy adjustmentsPlatform Management SupportAssist with scheduling and publishing content across social platforms using approved toolsAssist with monitoring and responding to comments, messages, and engagement activity, escalating any reputation or customer service concerns to the Social Media Coordinator when needed.Stay current with trends, features, and algorithm changes across Facebook, Instagram, LinkedIn, TikTok, and emerging platformsResearch trending audio, formats, and content styles relevant to client industriesReporting & Administrative SupportPull basic performance metrics from platform dashboards to support monthly reportingMaintain organized content libraries, asset folders, and scheduling calendarsSupport the Coordinator with administrative tasks related to content planning and client managementPerform other duties as assignedBachelor's Degree in Marketing, Communications, Journalism, Media, or related field (preferred)Demonstrated personal experience managing social media for a business, organization, college club, or professional brand - portfolio or examples requiredStrong working knowledge of Facebook, Instagram, LinkedIn, TikTok, and emerging social platformsProficiency with Canva; experience with Adobe Creative Suite a plusPhotography and video capture skills; comfortable on camera and behind itVideo editing experience (CapCut, Canva video, or similar tools)Excellent written communication skills with strong attention to grammar, tone, and brand voiceAbility to receive client ideas and creative direction and turn them into structured content plansHighly organized; able to manage multiple client accounts and deadlines simultaneouslyFacebook Blueprint Certification (preferred or willing to obtain within 60 days)Skills / AbilitiesCreativity - Brings fresh ideas to content planning and visual execution; understands what performs well on each platform and tailors content accordinglyWritten Communication - Writes clearly and engagingly across formats - captions, scripts, outlines, and client-facing notes; adapts tone to match different brand voicesProfessionalism - Represents Kinetix and its clients with polish in all interactions; understands the difference between personal and professional social media useAdaptability - Comfortable shifting between platforms, clients, and content types; stays current with social media trends and embraces platform changesAttention to Detail - Reviews content carefully before submission; ensures graphics, copy, and scheduling are accurate and on-brandTeamwork - Works collaboratively with the Social Media Coordinator and broader Creative Services team; receptive to feedback and directionDependability - Meets content deadlines consistently; communicates proactively when timelines are at risk; takes ownership of assigned accounts and tasksHybrid work scheduleOptional work from home days are Mondays and FridaysRequired in-office days are Tuesdays, Wednesdays and ThursdaysTravel will be required up to 50% within territoryAdditional RequirementsPhysical ability to stand, walk or sit for extended periodsMust be comfortable with periodically lifting 25 poundsAldridge Core Values:Build Trust – We continuously earn the trust of our partners through genuine, transparent communication, and unflinching accountability.Take Swift, Meaningful Action – When every second matters, we drill to the core question and act decisively.Create Best-Fit Solutions – More better – We create the most value for the least added overhead and complexity.Evolve & Improve – We know the power of a growth mindset. We do not let fear of failure stop us from finding new, and better ways to do things.Benefits:Competitive Salary and Incentive PlanGenerous Employer Contribution to Health Benefits Package401(k) Matching4 Weeks Paid Time Off per year, plus additional days for community serviceOngoing Training and Professional Development OpportunitiesFree Snacks and Beverages!Aldridge is an Equal Employment Opportunity and Affirmative Action Employer. We do not discriminate based upon race, religion, color, national origin, gender, age, veteran status, or any other basis covered by appropriate law. We celebrate diversity and are committed to creating an inclusive environment for all our employees. All employment is based on qualifications, merit, and business needs. Aldridge reserves the right to modify this job description as needed to support evolving business requirements. #J-18808-Ljbffr