Copywriter

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees. How You Will Make History Here… The Copywriter will be part of the Studio C Creative & Content Strategy team, partnering closely with the Art Director to develop and bring ideas to life across social, digital, and omni ecommerce platforms – crafting compelling, culturally relevant copy that reflects how people talk about, discover, and experience our brands and food today. Working across a range of brands and content needs, this role helps shape how Campbell's brands connect with audiences – balancing storytelling, brand voice, and performance to create content people actually want to engage with. At the core, this role brings strong instincts for brand voice, curiosity for culture, and an understanding of how messaging and content work across digital-first platforms – combining craft and emerging AI tools to unlock faster ideation, sharper thinking, and more scalable content development. This role will help fuel a high-volume content engine for some of the most iconic brands in food. This is a hybrid role based in Camden, NJ. What You Will Do… Partner with the Art Director to lead concept development across high-, mid-, and low-priority projects (including photoshoot creative direction, video storyboards, organic social concepts, sales sizzle scripts, etc.) Translate strategy and insights into clear, engaging, platform-relevant messaging Adapt tone and messaging across brands and platforms while maintaining brand voice consistency Leverage AI and emerging tools to support idea generation, copy exploration, and rapid iteration across concepts and executions Optimize copy based on performance data, platform best practices, and evolving trend