Retail Service Specialist

Retail Media Buyer – Position Overview This role will be based out of our Syracuse, New York or Rochester, New York offices, or remote within the United States. Pinckney Hugo Group is seeking a Retail Media Buyer to support national CPG clients across leading retailer media platforms. Responsibilities Execute retail media campaigns across platforms including Walmart Connect, Kroger Precision Marketing (KPM), Meijer, H‑E‑B, Albertsons, and Publix. Build and manage campaigns across Retail Search (Sponsored Products / Keyword Bidding), Onsite Display (Banner, PDP, Category placements), and Offsite Media (Programmatic, social extensions, audience targeting). Perform hands‑on campaign setup, trafficking, bid management, and optimization within each platform. Monitor pacing, budgets, and performance daily; proactively adjust to meet KPIs. Partner with Shopper Marketing to align media strategies with in‑store, ecommerce, and promotional initiatives. Analyze performance data to identify trends, insights, and optimization opportunities. Develop reporting and dashboards highlighting ROAS, ROI, new‑to‑brand shoppers, and incrementality. Communicate performance, insights, and recommendations to internal teams and clients. Stay current on retail media trends, beta opportunities, and platform changes. Qualifications 3+ years of experience in digital media buying with direct retail media platform experience. Experience executing campaigns independently with guidance. Contributes to optimization and reporting. Hands‑on experience with at least one of: Walmart Connect, Kroger, Meijer, H‑E‑B, Albertsons, Publix. Strong understanding of retail search and keyword strategy. Understanding of onsite display formats and audience targeting. Experience with offsite retail media extensions. Experience working with CPG brands strongly preferred. Proven ability to manage budgets and optimize toward performance KPIs. Strong analytical skills with ability to translate data into actionable insights. Excellent communication, organization, and attention to detail. Ability to manage multiple campaigns and priorities in a fast‑paced environment. Benefits Hybrid work – split your week between working in our office or at home. Generous PTO policy, including flex time. Paid parental leave. Medical, vision, dental benefits. Resources for savings and investments such as our 401(k) plan with company match. Company‑sponsored events and swag. Dog‑friendly work environment. Opportunities to learn, develop, network, and connect. Salary range: $65,000 to $80,000 per year. EEO Statement We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team. No matter who you are, you'll find opportunity here. We'll empower you to work on amazing brands with incredible teams, all while giving you the space you need to make this time whatever you want it to be. How to Apply Apply today and explore all the ways you can grow with us. You'll be glad you did — and we will too. We'd like to know more about you and why you're interested in PHG. Please be sure to include a cover letter with your resume submission. #J-18808-Ljbffr O'Reilly Auto Parts