Head of Canada
Worthland
Job Description
Job Description
Head of Canada — Global Crypto Exchange (Confidential)
Location: Remote (Canada-based preferred, fully remote)
Compensation: Up to $13,000 USD / month base + quarterly bonus + potential profit sharing
Type: Full-time
Note: This is a confidential search. Client name will only be disclosed to shortlisted candidates.
Company Description:
Worthland Consulting Inc. is a premier quality recruitment agency based in Canada that specializes in the web3 and crypto space. Our mission is to connect the best candidates with the right jobs in these industries. Whether you are looking to hire new staff or find a new job, we are here to help.
About the Role
Our client is a globally ranked cryptocurrency exchange seeking a Head of Canada to lead and scale their Canadian business unit. This is a senior leadership role with full ownership of growth, trading volume, and overall market performance in Canada.
This is a high-impact, results-driven role for a proven growth operator who has successfully scaled crypto exchange businesses in a specific country or region. You will own the entire Canada P&L, from market strategy to execution, and will be responsible for delivering measurable trading volume growth and key performance KPIs.
Given the strategic importance of the Canadian market and the need for tight alignment with global HQ, this is a confidential search and Mandarin proficiency is a hard requirement.
Key Responsibilities
• Own the full P&L of the Canadian market: trading volume growth, user acquisition, retention, and overall business performance.
• Define and execute the go-to-market strategy for Canada, including localized growth playbooks, BD initiatives, and operational frameworks.
• Drive measurable increases in trading volume and key growth KPIs through KOL partnerships, trading communities, institutional channels, and other high-leverage growth levers.
• Build, manage, and scale the local team across BD, operations, marketing, and community functions as the business grows.
• Establish and maintain key partnerships with local KOLs, trading communities, media, regulators, and institutional players.
• Set and track local KPIs, SOPs, and reporting frameworks; deliver regular performance updates to global leadership.
• Collaborate cross-functionally with HQ teams on product localization, marketing campaigns, compliance, and strategic initiatives.
• Bring fresh growth ideas and operational improvements to the global team based on local market insights.
Requirements
Must-Have
• Native or fluent Mandarin (hard requirement — needed for HQ communication and alignment).
• Chinese background — this is a non-negotiable requirement from the client.
• 3+ years of experience in growth, BD, or operations within the cryptocurrency or Web3 industry.
• Proven track record of driving measurable trading volume growth or user acquisition in a specific country or regional market.
• Entrepreneurial operator with the ability to own a market end-to-end with minimal HQ supervision.
• Strong network within the Canadian or North American crypto ecosystem (or transferable network from another major market).
• Excellent communication skills in both Mandarin and English.
Strong Plus
• Previous experience at a Top 20 cryptocurrency exchange in a country lead, regional growth, or BD leadership role.
• Currently based in Canada with established local relationships.
• Experience setting up local fiat on/off-ramp solutions or compliance frameworks.
• Experience building local teams from scratch.
Open to Consider
• Strong growth operators from Web3 projects (DeFi, L1/L2, etc.) without direct exchange experience may be considered if their growth track record is exceptional.
Not a Fit If You Prefer
• Marketing-only or BD-only roles without P&L ownership.
• Heavy structure, detailed playbooks, and slow corporate decision-making.
• Pure execution roles without strategic input.
• Cannot communicate fluently in Mandarin with HQ.
Why This Role
• Full ownership of the Canada P&L at a globally ranked crypto exchange.
• Up to $13,000 USD / month base salary plus quarterly performance bonus and potential profit-sharing upside.
• Fully remote with significant strategic autonomy.
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