Field Marketing Specialist

Field Marketing Specialist

Reporting to the Manager, Field Marketing, the Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in making Red Bull #1 in their region. The FMS acts as the face of Red Bull in their local market in the most relevant way and in line with the global and national strategies and priorities. The FMS is responsible for gathering key local insights by building strong networks with specific communities & playgrounds including key (local) creators. They give input to create and implement innovative marketing initiatives encompassing local needs and specificities in the four pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) and leveraging On Premise and Off Premise. The Field Marketing Specialist is based 'in the field,' managing a local team of Student Marketeers and brings the World of Red Bull to life on campus and in market, reaching new entry point consumers.

Areas That Play To Your Strengths

All the responsibilities we'll trust you with:

• Set clear goals with the Consumer Collecting Manager (CCM) and FMM to drive trial that engages new users and expands the consumer base on and off campus in your region.
• Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on trial driving plans in market and into student life during key moments & consumption occasions.
• Ensure a strong sales support program in place to drive distribution, excite the trade, and improve in store visibility in and around university.
• Work with your team to create exciting and relevant university initiatives that build brand and can love among students.
• Use program tools and reporting features to steer an effective program focused on the right student groups, to track performance, and find opportunities to reach new consumers, which will help to drive a smarter program.
• Coach and empower each team member in the planning process for a constant flow of fresh mission ideas to grow user base.
• Manage sampling requests externally and internally, ensuring these align with wider priorities.
• Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed.

Your Areas Of Knowledge And Expertise That Matter Most For This Role:

That matter most for this role:

• 2+ years marketing experience.
• Experience in leading teams and managing people.
• A strategic thinker who takes initiative and ownership and "makes things happen".
• A 'connector' who has excellent communication and networking skills, who can open doors and excite people of an idea.
• Strong 'can do' attitude, strives for perfection and love for the detail in every project.
• Leadership, motivation and ability to cultivate a team environment.
• Analytical, planning, budgetary and project management competencies.
• Creative mind with a track record of putting new ideas into practice and assessing results.
• Bachelor's degree or equivalent work experience.
• Must be fluent in English, additional language skills an advantage.
• Excellent communication skills, including presenting and training abilities.
• Must have valid US driver's license.

• Travel 30-40%
• Permanent
• Benefits eligible

Got What It Takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $65,000 - $85,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.