Digital Media Strategy and Planning Specialist

Job Summary: Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit . WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit . WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! THE ROLE The Digital Media Strategy & Planning Specialist supports the development and execution of digital media campaigns on the Digital Marketing team. Key responsibilities include helping build multi-channel media plans, supporting campaign setup and QA, and coordinating with internal teams and channel partners in a fast-paced, results-oriented environment. This role supports individual Live Nation tour(s), a Ticketmaster category or TMS client(s). The ideal candidate is detail-oriented, curious about data, and eager to grow into media strategy. Media Planning & Execution Assist in developing data-driven, multi-channel digital media plans (Direct, Paid Search, Social and Programmatic) using internal tools and performance data Support campaign setup and trafficking, including creative delivery, tag management and vendor coordination QA campaign launches to ensure accuracy and consistent execution across platforms Partner with media buyers to support campaign actualization, invoicing and reporting Upload third-party performance reports and support non-core reporting tasks Project Management Maintain up-to-date campaign task tracking in Asana Coordinate and track key deadlines, live dates and creative delivery timelines Provide timely updates and assets to internal buying teams Performance & Industry Knowledge Understand top-line media performance metrics and suggest optimizations Stay informed on media trends and platform developments relevant to our business AI-Assisted Work & Critical Thinking Check AI and dashboard insights against platform data and tour context Explain in your own words what a metric means and why it moved Flag when AI output is missing context (e.g., on-sale timing, market nuance) WHAT THIS PERSON WILL BRING Bachelor's degree in Marketing, Business, or related subject 2+ years of experience in digital paid media (offline media a plus) Experience with at least one major media platform or tool, such as: Ad Serving: Campaign Manager 360 (CM360) Search: Google Ads, SA360 Social: Meta Business Manager, TikTok, Snapchat, Pinterest, X Programmatic: The Trade Desk, DV360 Project Management: Asana Foundational knowledge of media math and the digital media landscape Proficiency in Microsoft Excel, including formulas, pivot tables and lookups Strong accuracy and attention to detail Comfort using AI tools and dashboards, with the judgment to check outputs before sharing Ability to thrive in a fast-paced, high-volume environment Excellent verbal and written communication skills, including across teams Agency experience a plus A passion for digital, with an active interest in online advertising and industry trends BENEFITS & PERKS Our motto is 'Taking Care of Our Own' through 6 pillars of benefits: HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA) YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days WEALTH: 401(k) program with company match, stock reimbursement program FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment OTHERS: Volunteer time off, crowdfunding match EQUAL EMPLOYMENT OPPORTUNITY We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Live Nation strongly supports equal employment opportunity for all applicants regardle #J-18808-Ljbffr Live Nation