Director, New Product Launch Strategy (Hybrid/Remote)

Job Description

Job Description

About Ceribell

Ceribell is a medical technology company focused on transforming the diagnosis and management of patients with serious neurological conditions. The Ceribell System is a novel, point-of-care electroencephalography ("EEG") platform specifically designed to address the unmet needs of patients in the acute care setting, and is being used in hundreds of community hospitals, large academic facilities and major IDN's across the country. Our entire team is driven by a shared commitment to transforming the landscape of critical care through our rapid seizure detection technology, come join the movement!

Position Overview :

We are seeking a visionary, strategic, and results-driven Director for our Go-To-Market (GTM) team. This role is responsible for designing, overseeing, and scaling the overarching launch strategy for new features, product extensions, and additional indications to ensure successful commercial adoption and long-term customer success. The ideal candidate demonstrates exceptional leadership, strategic foresight, and analytical acumen, with a proven track record of driving large-scale, cross-functional initiatives. You will serve as a key organizational leader, collaborating closely with executive leadership across Product, Marketing, Sales, and Customer Success to maximize market impact and drive revenue growth.

This role is hybrid or remote position with some travel required for customer engagement, industry events, and headquarters collaboration (1-2 weeks per month).

What you'll do:

• Strategic Leadership: Own the comprehensive GTM roadmap and strategy aligned with corporate growth and revenue objectives. Oversee market analysis to identify macroeconomic trends, competitive threats, and high-value growth opportunities.
• Positioning & Messaging Authority: Establish the foundational framework for product positioning and value propositions that differentiate the portfolio and resonate across all customer segments and commercial channels.
• Cross-Functional Alignment: Champion organizational alignment by serving as the bridge between Product, Sales, Marketing, and Customer Success, ensuring a unified approach to market penetration and strategic decision-making..
• Insights & Feedback Architecture: Synthesize deep insights from direct field engagement, key opinion leaders, and customer advisory boards to directly influence product roadmaps and.
• Other responsibilities as assigned by your Manager/Supervisor

What We're Looking For: 

• Education: Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree highly preferred.
• Experience: 8-10+ years of progressive experience in GTM strategy, product marketing, management consulting, or commercial leadership roles, with a strong preference for individuals from the healthcare or medical technology industry.
• Leadership Skills: Proven experience managing cross-functional initiatives in a fast-paced environment.
• Analytical Excellence: Exceptional analytical capabilities with a demonstrated ability to transform complex datasets into executive-level strategic directives.
• Communication: Masterful verbal and written communication skills, with extensive experience presenting to executive leadership and external stakeholders.
• Commercial Background: Previous direct sales or close commercial enablement experience is highly preferred.

Compensation:

• SF Bay Area/LA Metro/NY Metro: $211,000 to $241,000
• National: $211,000 to $226,000

Compensation Range

$211,000—$241,000 USD

A candidate's final salary offer will be based on their skills, education, work location and experience, and thus it may differ from the posted range. Compensation may also include bonuses consistent with Ceribell's corporate compensation plan. Note, the above description is not all-encompassing and Ceribell reserves the right to change or modify job duties and assignments at any time.

In addition to your base compensation, Ceribell offers eligible employees the following:

• Performance-based incentive compensation (varies by role)
• Equity opportunities
• 100% Employer paid Health Benefits for Employees
• 50% - 70% Employer paid Health, Dental & Vision for dependents (depending on plan selection)
• 100% paid Life and Long-Term Disability Insurance 
• 401(k) with a generous company match
• Employee Stock Purchase Plan (ESPP) with a discount
• Monthly cell phone stipend
• Flexible paid time off
• 13 Paid Holidays + 3 Company Wellness Days
• Excellent parental leave policy
• Fantastic culture with tremendous career advancement opportunities
• Joining a mission-minded organization!

Application Deadline: Ongoing

Other Job Details
Ceribell reports transfers of value to health care providers (HCPs) as required by federal and state transparency laws. These laws and implementing regulations require Ceribell to provide government agencies with HCPs' names, addresses and the type of payments or other value received, generally for public disclosure. If you are an HCP and we pay or reimburse your recruiting expenses as a result of interviewing with Ceribell, your name, address and the amount of payments made may be reported to the government.

Equal Opportunity Employer
Ceribell is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity or expression, national origin, age, marital status, disability, veteran status or any other characteristic protected by law. Ceribell complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Ceribell is an E-Verify employer. Any applicant with a disability who requires an accommodation during the application process should contact View email address on us.fitly.work to request reasonable accommodation.

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