Senior Lead, Demand Generation

A Little About Us EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for transactional, analytical, and AI workloads across any cloud, anywhere. EDB empowers enterprises to control risk, manage costs and scale efficiently for a data and AI led world. Serving more than 1,500 customers globally and as the leading contributor to the vibrant and fast-growing PostgreSQL community, EDB supports major government organizations, financial services, media and information technology companies. EDB’s data-driven solutions enable customers to modernize legacy systems and break data silos while leveraging enterprise-grade open source technologies. EDB delivers the confidence of up to 99.999% high availability with mission critical capabilities built in such as security, compliance controls, and observability. For more information, visit Role Overview We are seeking a strategic Sr Demand Generation Manager to lead high-impact global pipeline initiatives across EDB’s enterprise growth motion. This role will own the strategy, orchestration, and optimization of integrated demand programs that drive measurable pipeline, accelerate revenue opportunities, and strengthen EDB’s market position across key segments. As a senior individual contributor, you will influence cross-functional go-to-market strategy across Marketing, Sales, SDR, Product Marketing, and Operations while serving as a leader in modern, data-driven demand generation practices. You will balance strategic planning with operational excellence, bringing a strong point of view on audience targeting, funnel optimization, campaign architecture, and pipeline acceleration. Key Responsibilities Integrated Campaign Strategy & Execution Design and execute integrated, multi-channel demand generation campaigns that connect paid, owned, and earned touchpoints into cohesive buyer journeys – from awareness to conversion. Lead cross-functional campaign planning across Product Marketing, Sales, SDR, and Revenue Operations to align messaging, targeting, and pipeline goals for strategic growth initiatives. Build campaigns with a strong inbound lens: develop and optimize programs (SEO‑aligned content, gated assets, webinars, nurture) that attract and convert net‑new prospects and grow inbound lead volume. Plan and execute across internal and vendor partner channels including email, digital advertising, content syndication, webinars, and social – ensuring channel strategy ladders up to campaign goals. Drive promotion of EDB assets (eBooks, webinars, case studies, whitepapers) across paid and owned channels, optimizing placement and messaging to maximize engagement and conversion. Identify new opportunities and channels for pipeline growth by leveraging market, customer, and competitive insights. Pipeline & Revenue Ownership Own pipeline creation targets and influence revenue outcomes across priority segments and campaigns. Share accountability for overall MQL volume and pipeline contribution targets alongside the broader demand generation team. Own the performance of the specific campaigns and channels you oversee – setting goals, monitoring results, and proactively optimizing to hit targets. Apply a test‑and‑learn approach to continuously improve messaging, targeting, creative, and channel mix across your programs. Translate campaign performance data into clear insights and recommendations, contributing to team‑level pipeline reviews and planning discussions. Lead Management & Funnel Health Oversee list segmentation, lead import processes, nurture workflows, and campaign follow‑up in partnership with marketing operations and SDR teams. Establish and enforce lead quality standards for campaigns you manage; proactively identify and close gaps in funnel conversion. Align closely with sales development to support smooth MQL handoffs, agreed SLAs, and visibility into campaign performance. MarTech & Operations Serve as a power user of the marketing technology stack, including Marketo, Salesforce, Salesloft, LinkedIn Campaign Manager, and Google Ads. Partner with marketing operations to ensure accurate attribution, data hygiene, and campaign tracking across your programs. Who You’ll Work With The Demand Generation Manager will collaborate and coordinate with stakeholders across EDB: Sales Alignment: Partner with global sales teams to understand customer personas, territory priorities, and build effective, targeted sales plays. Global SDR Coordination: Work closely with sales development to ensure smooth MQL handoffs, agreed SLAs, and transparent campaign performance reporting. Cross-Functional Partnership: Collaborate with Product Marketing, Field Marketing, Relationship Marketing, and Engineering to build and execute customized campaign plans for key market segments. Marketing Leadership: Serve as a strategic input into the broader marketing roadmap and contribute to quarterly planning conversations. Qualifications Required BA/BS in Marketing, Communications, Business, or a related field. 5-7+ years of experience in B2B demand generation or integrated campaign marketing, with a demonstrated track record of owning programs from strategy through execution. Proven expertise in integrated campaign design – the ability to connect paid, owned, and earned channels into cohesive, full‑funnel programs. Experience driving inbound lead growth through content‑led programs, SEO‑aligned campaigns, gated assets, webinars, and nurture strategies. Shared accountability mindset: comfortable contributing to team‑level MQL and pipeline goals while owning performance for your specific campaigns and channels. Strong analytical skills with the ability to interpret campaign data, identify trends, and make optimization decisions with confidence. Excellent project management skills; ability to manage multiple campaigns and priorities in a fast‑paced environment. Outstanding written and verbal communication skills, with the ability to clearly present performance insights and campaign plans to cross‑functional partners. Highly collaborative, proactive, and self‑directed with strong cross‑functional influence. Preferred Hands‑on experience with Marketo (or equivalent platforms such as HubSpot or Pardot) and Salesforce CRM. Experience in the enterprise software, data, or cloud infrastructure space. Familiarity with ABM strategies and tools. Experience managing agency or vendor relationships for paid media or content syndication programs. Benefits Benefits include wellness resources such as CuraLinc and Wellness Fridays to support work‑life balance. Equal Opportunity Statement EDB is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. EDB was built on a commitment to trust and respect each other and to embrace an array of people and ideas. These values remain at the center of our culture and are key to our company’s integrity. Recruiting Policy EDB does not seek or accept unsolicited resumes or CVs from recruitment agencies. EDB and its affiliates are not responsible for, and will not pay, any fees, commissions, or any other similar payment related to unsolicited resumes or CVs except as required in a written signed agreement between EDB and the recruitment agency or party requesting payment of a fee. #J-18808-Ljbffr