SMB Account Executive

HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states.


As an SMB Account Executive, you will be pivotal to company growth by selling new business within your assigned territory to homecare agency owners, executives, and administrators. You will own the full sales cycle from prospecting to close, demonstrating both the sales rigor and the empathy needed to connect with mission-driven agency leaders.

We are looking for driven individuals, with excellent relationship-building and interpersonal skills, who bring a combination of system of record sales ability and customer relatability. The right candidate blends data-driven sales performance with curiosity, problem-solving, and genuine empathy for the challenges our customers face.

This is a hybrid role based out of our Bloomington, MN, requiring in-office presence three days per week (Tuesday-Thursday). In addition, candidates must be able to travel to customer sites as needed within their assigned territory, which may include day trips and overnight travel.


To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily with or without reasonable accommodations. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Essential Job Duties

• Responsible for driving new business logos, while meeting or exceeding monthly revenue quotas
• Ability to lead all aspects of the sales cycle including prospecting, sales, qualification, discovery, online software demonstration, negotiation, and close
• Maintain a high level of outbound lead generation through cold calling and strategic outreach with consistent ability to hit KPI metrics
• Lead discovery calls and demos to understand the business challenges and goals of potential customers
• Work cross-functionally and collaboratively with related departments (Sales Enablement, Marketing, Implementation, Customer Success, etc.)
• Provide insightful feedback from prospect conversations toproduct, sales, and marketing leadership
• Demonstrate a consistent attention to detail in accurate sales forecasting
• Drive sales with a solution-oriented, consultative approach

Other Job Duties

• Other duties as assigned by supervisor or HHAeXchange leader.

Travel Requirements

• Travel 10-25%, including overnight travel

Required Education, Experience, Certifications and Skills

• 3-5 years of experience in a full cycle sales role selling a SaaS product required.
• Proven track record of quota achievement in a new business, outbound sales role.
• Self-starter comfortable with a fast-paced environment, demonstrating a willingness to learn/ramp quickly and be a creative problem solver.
• Strong ownership attitude from prospecting and demonstrations to negotiations and closing.
• You embody a growth mindset and seek out opportunities to constantly learn and grow. Extreme curiosity about the product, the industry, and your customer's businesses.
• Currently residing in Minneapolis Metro Area with the ability to be in our Bloomington, MN office 3-days per week on a hybrid working schedule.
• Ability and desire to travel to visit customers for in-person demonstrations and "door knocking", and representation at industry conferences.
• "Do What It Takes" mentality - You are proactive and take initiative to drive and cultivate new creative solutions. Prospecting often takes 200-250 outbound calls per week.
• Willingness to explore and adopt AI tools responsibly to enhance productivity and innovation in your role.

The base salary range for this US-based, full-time, and exempt position is $100,000 - $110,000, not including variable compensation. An employee's exact starting salary will be based on various factors including but not limited to experience, education, training, merit, location, and the ability to exemplify the HHAeXchange core values.


This is a benefits-eligible position. HHAeXchange offers competitive health plans, paid time-off, company paid holidays, 401K retirement program with a Company elected match, including other company sponsored programs.

HHAeXchange is an equal-opportunity employer. The Company offers employment opportunities to all applicants and employees without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, medical condition, marital status, veteran status, citizenship, genetic information, hairstyles, or any other status protected by local or federal law.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.