Senior Manager - Marketing

Senior Manager - Marketing

The Senior Manager – Marketing is responsible for leading the planning, execution, and delivery of complex marketing initiatives across Southern Land Company's Multifamily, Single-Family, Retail, and Corporate portfolios. This role serves as the central project management lead and strategic integrator—ensuring marketing programs, launches, campaigns, and enterprise initiatives are delivered on time, on budget, and in alignment with brand standards and business objectives.

The ideal candidate is a highly organized, proactive leader with exceptional project management discipline, strong cross-functional communication skills, and a deep command of analytics and performance tracking. This role requires the ability to manage multiple workstreams simultaneously while maintaining clarity, momentum, and accountability across teams. The salary range for this position is $125,000 to $140,000, depending on experience.

Essential Functions

• Portfolio-Wide Project Leadership (Multifamily, Single-Family, Corporate, Retail)
• Marketing Strategy Execution & Alignment
• Launches, Campaigns & Activations
• Corporate & Enterprise Initiatives
• Agency & Vendor Management
• Cross-Functional Collaboration
• Budget Management, Analytics & Reporting
• Process, Organization & Continuous Improvement

Knowledge, Skills, and Abilities

• Proven track record in Integrated Marketing Communications and New Development Residential Marketing.
• Strong understanding of digital marketing, including paid search, SEO, social media, Google Analytics, and website management.
• ILS and Reputation Management experience.
• Solid understanding of marketing analytics along with identifying historical data and trends.
• Proficiency in Microsoft Office and experience/understanding of Yardi, Engrain, Anyone Home, Peek, and Evolution software any/all.
• Demonstrated ability to meet deadlines while maintaining professionalism, and to effectively handle confrontational situations with objectivity.
• Outstanding writing, art direction skills, and a top-tier creative orientation.
• Leadership experience with a proven record of strategic growth initiatives.
• Excellent organizational, time management, and interpersonal skills, with the ability to work both independently and as part of a team.
• Ability to work under pressure, manage multiple projects simultaneously, and adapt to changing priorities and deadlines.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• 10+ years of experience in marketing project management, preferably within real estate, development, or a multi-portfolio organization.
• Multifamily marketing experience strongly preferred.
• Experience supporting multi-divisions preferred and experience in Single-Family, Corporate, or enterprise-level marketing initiatives helpful.
• Exceptional organizational, communication, and stakeholder management skills.
• Strong analytical mindset with the ability to interpret performance data and translate insights into action.
• Experience with Yardi, Hubspot, WordPress, Google Analytics, Google Tag Manager, and project management platforms.
• Proven ability to manage multiple complex projects simultaneously in a fast-paced environment.

Company Overview

Southern Land Company believes that community is the heart of every successful development project. With that as our starting point, we create residential developments around the country that provide a generous, comfortable lifestyle to those that call them home. In support of our single family and multifamily projects, we also undertake key retail, office, and recreation developments to craft convenient, complete communities. We believe in big ideas and paying attention to every detail required to realize them.

We Have…

• A strong brand recognized for quality, performance, and artistry
• Guiding principles of creativity and innovation
• An open mind for new ideas and creative methods
• A strong compensation and benefits package, including health, vision, dental, 401k with a strong match and more!

Southern Land Company is an Equal Opportunity Employer (EOE) and we seek to create an inclusive work place that embraces diverse backgrounds, life experiences and perspectives. Southern Land Company offers a competitive benefits package, including 401k and paid time off. Southern Land Company is a Drug Free Workplace.