Senior Marketing Manager

Senior Marketing Manager Responsible for shaping strategic direction and establishing leadership across priority vertical market segments. Key Responsibilities Conduct segmentation, sizing, and detailed analysis for assigned market areas. Lead competitive assessments and create strategies to win in selected verticals. Own and guide the multi‑generational product innovation pipeline aligned to segment needs. Identify customer/segment whitespace opportunities and emerging trends. Analyze market data to inform pricing strategies and value‑based positioning. Partner with Product Management, Commercial Pricing, and Commercial Excellence to implement value‑add and margin‑enhancing initiatives. Coordinate commercial efforts within Plant Profit teams to align priorities and execution. Lead consumer and customer insight programs to support segment entry and growth, including focus groups, VOC & VO Segment studies, ethnographic and demographic research. Translate consumer trends into actionable packaging strategies and innovation opportunities. Collaborate with global business units to build cohesive, enterprise‑wide value propositions as ONE Amcor. Define go‑to‑market strategies that deliver compelling value propositions and drive new business. Build and deepen relationships with key customers to broaden Amcor’s influence and engagement. Co‑own (with R&D) the development and roadmap of new product platforms. Identify growth opportunities through innovation and IP transfer. Lead end‑to‑end strategy planning for new market segment entry, including annual strategic plan development, market validation, customer pilots, and business case modeling. Lead stage‑gate leadership through product and platform launches; develop product launch roadmaps and go‑to‑market execution. Partner with Sales, R&D, Operations, and external machinery/material suppliers to support customer adoption of new packaging technologies. Develop templates, frameworks, and playbooks to scale Amcor’s presence in targeted segments. Qualifications Bachelor’s degree. Solid technical knowledge of flexible packaging. Experience with new packaging materials, formats, and filling equipment. Ability to motivate and influence cross‑functional teams across Amcor, customers, and supplier partners. Ability to quantify and articulate the value of innovative packaging solutions. Proven financial acumen for building business cases, contracts, and capex justifications. Deep understanding of the pharmaceutical and medical industries, including product launches and strategic marketing. Great grasp of marketing fundamentals: segmentation, strategy development, product management. Knowledge of packaging sustainability principles, including LCA and carbon footprint reduction. Benefits Medical, dental, and vision plans. Flexible time off, starting at 80 hours paid time per year for full‑time salaried employees. Company‑paid holidays, starting at 8 days per year and may vary by location. Wellbeing program & Employee Assistance Program. Health Savings Account/Flexible Spending Account. Life insurance, AD&D, short‑term & long‑term disability, and voluntary benefits. Paid Parental Leave. Retirement Savings Plan with company match. Tuition Reimbursement (dependent upon approval). Discretionary annual bonus program (initial eligibility dependent upon hire date). Equal Opportunity Employment Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. #J-18808-Ljbffr