Social Media Marketing and Enrollment Specialist

Job Description

Job Description

Benefits:

• 401(k)
• 401(k) matching
• Competitive salary
• Dental insurance
• Employee discounts
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
• Wellness resources

Position Summary
The Learning Experience (Multi-site Child Care Center Organization) is seeking a highly energetic, creative, and results-driven Social Media & Enrollment Manager to strengthen the organization's online presence while driving enrollment growth. This role combines social media marketing, digital marketing, content creation, relationship-building, and admissions support to help families discover, connect with, and enroll at our center.

The ideal candidate is social media savvy, outgoing, organized, and passionate about creating exceptional first impressions for prospective families.

Key Responsibilities

Social Media & Brand Marketing

• Manage and grow the center’s social media presence across Facebook, Instagram, TikTok, and other digital platforms
• Create engaging photo, video, and written content showcasing classroom activities, center culture, special events, and educational programs
• Develop and execute monthly content calendars and marketing campaigns
• Monitor social media engagement and respond professionally to comments, messages, and inquiries
• Increase online visibility, parent engagement, and community awareness
• Capture high-quality photos and videos while ensuring compliance with center policies and permissions
• Promote events, enrollment campaigns, seasonal programs, and community partnerships
• Track social media performance metrics and recommend growth strategies 
• Collaborate with Organization's Digital Marketing Agency to optimize fund allocation, effectiveness and ROI metrics
• Maintain a polished, consistent, and professional brand image online

Enrollment & Family Engagement

• Respond promptly to all enrollment inquiries through phone, email, website, and social media channels
• Build relationships with prospective families and guide them through the enrollment process
• Schedule and facilitate engaging center tours in collaboration with Center Management
• Follow up consistently with leads to maximize conversion from inquiry to enrollment 
• Maintain accurate lead tracking and enrollment records
• Support Center Management in family onboarding and ensuring an exceptional customer experience
• Collaborate with center leadership to meet enrollment and retention goals

Qualifications

• Bachelor's degree in Digital Marketing or Marketing
• Minimum of 2 years of Experience in social media marketing, digital marketing, and customer engagement
• Strong understanding of Instagram, Facebook, TikTok, Canva, and content creation tools
• Excellent communication and interpersonal skills
• Comfortable speaking with families and conducting tours
• Creative thinker with strong organizational skills
• Ability to multitask in a fast-paced 
• Passion for early childhood education and community engagemenenvironment
• Photography, video editing, and graphic design skills are a plus

Ideal Candidate Traits

• Outgoing and personable
• Creative and trend-aware
• Self-motivated and results-oriented
• Strong follow-up and relationship-building abilities
• Positive attitude with strong professionalism

Success Metrics

• Increased enrollment inquiries and tour conversions
• Growth in social media engagement and followers
• Strong online reputation and community visibility
• Positive family experience from inquiry through enrollment

Compensation
Competitive salary based on experience, with potential incentives tied to enrollment growth, lead conversion, and marketing performance.

About Us:
At The Learning Experience #143, we have been nurturing young minds for over a decade, providing a safe and enriching environment for children. Families love us for our dedicated staff and innovative curriculum, while employees appreciate our supportive culture and commitment to professional development.