Art Director

Böhme is a fast-growing, fashion-forward women's apparel brand with a strong retail footprint and expanding eCommerce business. Built by founders with a strong point of view and deep customer connection, the brand has historically partnered with overseas vendors to bring product to life. We are seeking a Lead Designer to become Böhme’s first internal design hire, owning the creative vision and product direction end-to-end. This role will partner closely with the founders and collaborate with overseas manufacturing partners (primarily in China) to elevate product, refine brand identity, and build a more intentional, design-led assortment. The Role We’re looking for an Art Director to own the visual voice of böhme across every place a customer meets the brand — photography, video, web, email, social, paid media, packaging, and in-store. You’ll set the creative bar, lead a team of designers, photographers, and stylists, and translate seasonal collections into campaigns that feel current, feminine, and unmistakably böhme. This is a hands‑on leadership role: you’ll be in the room directing shoots, in the file giving feedback on layouts, and at the table helping shape brand strategy. What You’ll Do Define and evolve böhme’s visual identity — art direction, photography style, typography, color, and tone — across all channels. Lead seasonal campaign concepting from mood board through final delivery, partnering with merchandising and marketing on the story behind each drop. Art direct on‑figure, on‑model, and lifestyle photo and video shoots, including casting, location scouting, styling direction, and on‑set creative calls. Manage and mentor an in‑house creative team of designers, photographers, retouchers, and content producers; give clear, constructive feedback that raises the work. Own the creative review process — from briefs to final approvals — ensuring everything that ships meets the brand standard and on‑brand expectations. Collaborate with the e‑commerce and performance marketing teams to design assets that convert: PDPs, landing pages, email flows, and paid social creative. Partner with the retail team on in‑store visuals, signage, window concepts, and new store openings so the physical experience matches the digital one. Stay ahead of trends in fashion, photography, social content, and digital design; bring fresh references and points of view into the work. Manage external partners — photographers, agencies, freelancers, print vendors — including sourcing, contracts, budgets, and timelines. Help define and steward brand guidelines, ensuring consistency as the team and channel mix grow. What You Bring 7+ years of design and art direction experience, with at least 2–3 years leading a creative team — ideally for a fashion, lifestyle, or DTC brand. A portfolio that shows strong fashion sensibility: editorial photo direction, considered typography, refined layouts, and campaigns that feel cohesive across channels. Deep experience art directing photo and video shoots from pre‑pro through final delivery. Expert command of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma; comfortable in Premiere or After Effects, or working closely with motion designers. A working understanding of e‑commerce and performance creative — you know what makes a hero image stop a scroll and what makes a PDP convert. Strong project management instincts: you can run multiple campaigns, channels, and deadlines without dropping the creative bar. Excellent communication and feedback skills; you can articulate why something is working (or isn’t) and bring people along with the vision. Genuine interest in women’s fashion, retail, and the böhme customer. Nice to Have Experience launching or refreshing a brand identity system. Background in retail or in‑store visual merchandising. Familiarity with Shopify and email platforms like Klaviyo. Styling experience or a strong network of stylists, photographers, and models. Direct partnership with our founders and senior leaders — your work is seen, discussed, and shipped. A growing, founder‑led brand with real momentum across digital and retail. A team‑first culture that has been voted a Top Workplace year after year. Benefits Competitive salary Generous employee discount Health benefits Paid time off 401(k) with an employer match #J-18808-Ljbffr