Content & Influencer Marketing Coordinator

Founded over 30 years ago, Purity Products® is a science-driven nutritional supplement company dedicated to enhancing the health and wellness of our customers. With a commitment to clinical validation, quality ingredients, and exceptional customer experience, we deliver premium health solutions to a rapidly growing base of health-conscious consumers. Learn more at . Purity Products is seeking a creative, trend-driven Content & Influencer Marketing Coordinator to support both the Social Media and influencer/affiliate teams. This role blends content creation, influencer marketing, and community engagement — ideal for someone passionate about TikTok, storytelling, and building brands in real time. You’ll help bring Purity’s products to life across social platforms while supporting influencer partnerships and community growth. Content Creation & Social Media Concept, film, and edit short-form video content for TikTok and Instagram Reels Stay on top of TikTok trends, formats, and sounds — proactively pitch ideas Assist in building and executing content calendars and social campaigns Capture in-office and lifestyle content (products, behind-the-scenes, team moments) Support creation of UGC-style content for ads and organic social Identify and source new influencers to expand Purity’s influencer database Organize, update, and maintain the influencer database Manage communications with influencers before, during, and after campaigns Conduct outreach and build relationships with potential influencer partners Engage with influencers on social media to increase brand awareness Affiliate Marketing Support Support product seeding initiatives for TikTok Shop Assist in tracking campaign deliverables and performance metrics Monitor trends and developments in influencer and affiliate marketing, as well as the CPG and supplement industries Community Management Engage with comments, DMs, and community conversations across platforms Help manage and participate in Purity’s Discord community Foster relationships with followers and creators to build brand loyalty Trend Research & Performance Insights Monitor social media trends, viral content formats, and emerging creators Track content and campaign performance to identify insights Bring trend ideas and learnings into weekly team discussions Ideal Candidate Strong understanding of TikTok, Instagram, YouTube, and social media culture Familiarity with influencer platforms (e.g., Superfiliate, Euka) Comfortable filming content or directing creative concepts Strong aesthetic instincts and creative eye Excellent communication and organizational skills Ability to work in a fast-paced environment Interest or experience in influencer, affiliate, or social media marketing Schedule: Full-Time On-site 4 days (Monday-Thursday), Remote 1/2 day (Friday) Compensation: $65,000 Location: On-Site Plainview + Hybrid Remote Bonus Points Experience launching new brands or digital storefronts Exposure to supplement compliance and health claims in DTC environments Experience integrating and optimizing subscription models What We Offer Competitive compensation and benefits A collaborative, mission-driven team environment Opportunities for growth and learning A chance to help shape a new brand from the ground up #J-18808-Ljbffr Purity Products