Senior Manager Direct to Audience Strategy

Senior Manager Direct to Audience Strategy Location: Los Angeles, CA. Full-time. Onsite 5 days if local, hybrid if outside of commutable distance. Open to relocation. A leader in the digital media industry is hiring a Senior Manager Direct to Audience Strategy in Los Angeles, CA for a full-time position. Base pay range: $90,000.00/yr - $115,000.00/yr Senior Manager Direct to Audience Strategy Perks: Competitive salary of $115K. Comprehensive health, wellness, and retirement benefits. Opportunity to build and scale a new audience strategy from the ground up. High visibility role with direct impact on reader growth and engagement. Collaborative newsroom environment with strong editorial partnership. Senior Manager Direct to Audience Strategy Requirements: 5+ years of experience in digital audience development or digital marketing. Proven success managing newsletter and push notification programs. Hands on experience with email service providers, with Sailthru preferred. Strong data literacy with experience using analytics and audience insight tools. Ability to thrive in a fast paced, onsite newsroom environment. Senior Manager Direct to Audience Strategy Responsibilities: Lead the strategy and execution for newsletters and push notifications across content verticals. Partner with editors to deliver timely, relevant alerts with strong editorial judgment. Develop segmentation, automation, and testing strategies to drive engagement and loyalty. Oversee newsletter launches, optimization, and subscriber acquisition efforts. Use performance data to inform cadence, content decisions, and growth initiatives. #J-18808-Ljbffr Profiles