Director of Franchise Development
$70k - $125kSpartan Floor Coatings
Location: Stuart, FloridaTravel: Occasional travel for Discovery Days, franchise events, and industry conferencesAbout Spartan Floor CoatingsSpartan Floor Coatings is a national franchise brand specializing in concrete floor coatings, complete garage transformations, and commercial and industrial flooring solutions.With 23 franchise partners operating 51 territories across 12 states, Spartan has built a strong foundation while maintaining significant opportunity for continued national expansion. We are growing our franchise development team to connect with qualified candidates who have the experience, financial readiness, and leadership skills needed to build successful Spartan businesses.Our environment is entrepreneurial, collaborative, and results-focused. We move quickly, communicate directly, and expect every team member to take ownership of their responsibilities.The OpportunitySpartan is seeking an experienced Director of Franchise Development to manage qualified franchise candidates through our structured discovery and evaluation process.This is a consultative sales role for someone who understands that franchise development requires more than generating activity. You must be able to build trust, evaluate candidate fit, maintain momentum through a multi-step process, and guide serious candidates toward a well-informed decision.You will work closely with Spartan's leadership team, franchise development partners, existing franchise owners, and onboarding team. Your performance will directly contribute to Spartan's national growth and the strength of our franchise network.Key ResponsibilitiesManage a pipeline of franchise candidates from initial contact through approval and franchise agreement executionConduct initial qualification calls to evaluate candidates' goals, experience, financial readiness, preferred markets, and overall fitClearly communicate Spartan's business model, investment expectations, support structure, candidate process, and franchise owner responsibilitiesLead structured discovery calls, virtual presentations, leadership introductions, validation preparation, and Discovery Day coordinationMaintain consistent follow-up through phone, email, video meetings, and CRM workflowsEstablish clear next steps after every candidate interaction and keep candidates moving through the processManage leads from multiple sources, including direct inquiries, franchise brokers and consultants, referral partners, industry events, and digital campaignsBuild productive relationships with franchise brokers, consultants, and referral partnersFollow Spartan's franchise sales process and applicable franchise disclosure requirementsMaintain complete and accurate candidate records, notes, documents, activity, and pipeline stages within the CRMTrack conversion rates, candidate progress, projected timelines, lead quality, and pipeline performanceProvide leadership with accurate pipeline forecasts and identify potential barriers to candidate progressionCollaborate with leadership to evaluate proposed territories and expansion prioritiesCoordinate with the onboarding team to create a smooth transition for newly awarded franchise ownersRepresent Spartan professionally at Discovery Days, franchise expos, conferences, and other development eventsRequired ExperienceAt least three years of direct franchise development, franchise sales, or franchise recruitment experienceDemonstrated experience managing candidates through a structured, multi-step franchise sales processWorking knowledge of the Franchise Disclosure Document, required disclosure timelines, and franchise sales complianceExperience qualifying candidates for business fit, financial readiness, and market alignmentExperience working with franchise brokers, consultants, referral networks, or franchise lead-generation platformsStrong consultative selling, presentation, negotiation, and closing skillsProven ability to manage a high-volume pipeline while maintaining detailed and timely follow-upProficiency with CRM systems, virtual presentations, and pipeline reportingAbility to travel as needed for Discovery Days, industry events, and candidate meetingsPreferred QualificationsExperience selling home-service, service-based, or multi-territory franchise conceptsEstablished relationships within franchise broker or consultant networksExperience supporting territory strategy and multi-market expansionFamiliarity with franchise expos, referral partnerships, and lead-generation channelsTrack record of meeting franchise sales, conversion, and pipeline-performance goalsWho Will Succeed in This RoleYou will be successful at Spartan if you:Understand how to balance relationship-building with disciplined sales executionCan establish credibility with executives, professionals, business owners, and first-time franchise candidatesKnow how to uncover a candidate's real motivations, concerns, qualifications, and decision criteriaCommunicate clearly without relying on pressure-based sellingCreate momentum through preparation, consistent follow-up, and defined next stepsMaintain accurate records and manage your pipeline without needing constant oversightAre comfortable being held accountable for activity, conversion, pipeline quality, and resultsValue candidate quality and long-term franchise fit—not simply the number of deals closedEnjoy working directly with leadership in an entrepreneurial, growth-focused environmentWhat Makes This Role DifferentThis is an opportunity to help build a national franchise network, not simply sell a product or service. You will have direct access to Spartan's leadership team and meaningful involvement in candidate evaluation, territory growth, Discovery Days, and expansion strategy. Your work will influence both the pace of Spartan's growth and the quality of the franchise partners joining the system.CompensationExpected total compensation: $70,000–$125,000+Compensation includes:Base salary based on relevant franchise development experienceUncapped commissions and performance-based incentivesOpportunity for increased responsibility and advancement as the franchise network growsThe compensation structure rewards qualified candidate progression, pipeline management, consistent execution, and successful franchise awards.Apply to Join SpartanIf you have direct franchise development experience and want to play a meaningful role in expanding a national brand, we would like to hear from you.Please submit your résumé along with a brief summary of:Your direct franchise development experienceThe franchise concepts or industries you have representedYour experience with broker or consultant networksYour franchise sales or award resultsThe CRM systems you have usedYour location and ability to work regularly in Stuart, Florida
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