Social Video Producer / Content Lead

Role overview A boutique financial planning firm is seeking a high-ownership content operator to build and scale its social video presence. This person will act as the captain of the content ship: planning, directing, scripting, producing, and publishing engaging content that grows audience reach and supports advisor appointment generation. Primary objective Create a repeatable content engine that turns subject-matter expertise into high-performing short-form and long-form video content across social channels. Key responsibilities Own day-to-day social/video content direction and production. Build content plans based on trends, performance data, and business priorities. Write or refine scripts for on-camera talent. Direct recording sessions and keep talent on message, efficient, and engaging. Manage publishing workflow across channels. Review performance metrics and continuously improve content strategy. Recommend additional resources as needed, such as editors, clippers, or cameras. Collaborate with leadership to align content with business goals and fiduciary brand standards. Push for measurable growth in views, engagement, and appointment generation. Success outcomes Faster, more efficient content production. Stronger on-camera execution and clearer storytelling. Increased reach, engagement, and channel growth. A scalable process that can support future team expansion. Who will succeed in this role A strategic producer who can also execute. Someone who has worked in or around high-performing media or financial content environments. A person with the confidence to challenge ideas, explain rationale, and drive decisions. A candidate motivated by ownership and long-term upside, not just a paycheck. Must have Proven ability to own and lead content production. Strong judgment and willingness to speak up with a point of view. Ability to direct on-camera talent and improve performance. Experience producing content for social/video channels. Comfortable working in a fast-moving, high-ownership environment. Alignment with a fiduciary, client-first brand. Ability to translate strategy into execution. Comfortable using AI as a tool, while still applying expert judgment. Able to deliver measurable improvement within 3–6 months. Strong communication and collaboration with senior leadership. Nice-to-have Background at a major financial media or education channel. Experience with a large audience or high-volume content operation. Hands-on editing, clipping, or publishing experience. Familiarity with studio setups, teleprompters, and multi-camera workflows. Arizona-based or willing to work in a hybrid/in-person model. Experience with equity-based or startup-style growth environments. Experience scaling from small team to broader production support. Portfolio showing strong storytelling, engagement growth, or audience-building wins. The target hiring compensation for this role is $75k-$100k base salary + bonus + equity. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. #J-18808-Ljbffr Aquent