Digital Marketing Specialist

Thermal Care, part of the Piovan Group, is a leading manufacturer of process cooling equipment and systems for applications worldwide. As an ISO 9001 certified manufacturer, Thermal Care provides heat transfer equipment for over 50 industries and specializes in meeting the specific needs of our customers by offering both standard and custom designed industrial process cooling solutions. Some of the industries served include plastics, laser, heat treating, food processing, machine tool, plating, anodizing, chemical, die casting, optical coating, and printing. Role Thermal Care is seeking a creative, detail-oriented Digital Marketing Specialist to support digital marketing, lead generation, graphic design, and marketing communications. Reporting to the Marketing Services Manager and based in Niles, Illinois, this role develops campaigns, creates digital and print assets, supports website and email initiatives, and partners with internal teams to strengthen brand visibility and customer engagement. Duties and Responsibilities Plan and execute digital marketing campaigns across email, social media, paid advertising, websites, and other digital channels Create and maintain digital and print marketing assets, including email content, landing pages, ads, brochures, product sheets, trade show materials, and presentations Support marketing automation initiatives, including Pardot campaigns, segmentation, workflows, and lead nurturing Optimize paid digital advertising, website content, SEO efforts, and overall digital performance. Revise technical and sales support materials and develop branded graphics and communications for sales, events, and internal initiatives Collaborate with sales, engineering, product management, and external partners to ensure consistent messaging and timely project delivery Travel for trade shows, sales meetings, and related events as needed, generally less than 20%. Qualifications and Work Experience Bachelor’s degree in Marketing, Communications, Digital Media, Graphic Design, or a related field. 2 to 4 years of experience in digital marketing, marketing communications, or a related role, preferably in a B2B or manufacturing environment Experience with email, social media, paid advertising, websites, SEO, analytics, and marketing automation platforms such as Pardot Proficiency in Adobe Creative Suite and Microsoft Office, with strong graphic design, layout, typography, and brand consistency skills Strong organizational, communication, and collaboration skills, with the ability to manage multiple priorities and deadlines Knowledge of basic HTML PiovanGroup is a world leader in the development and production of systems for the automation of production processes for the storage, transport and treatment of polymers, plastic, and food powders. The Group is close to its customers, on a global basis, through continuous technical assistance and support from the design phase to the installation and start-up of the system. Customers, People, Innovation. These are the pillars of our philosophy that have led us to grow in a path that began more than fifty years ago, pursuing our development objectives with honesty, integrity, and transparency. PiovanGroup offers an outstanding compensation and benefits package including profit sharing, bonus plans, 401(k) with company match, medical insurance, dental, vision, life insurance, short- and long-term disability, health club reimbursement, tuition reimbursement, employee assistance, and employee referral bonus program. PiovanGroup is an Equal Opportunity Employer (EOE) and offers employment opportunities to all qualified persons regardless of race, color, religion, sex, age, national origin or ancestry, physical or mental disability (except where physical or mental abilities are a bona fide occupational requirement), veteran status, marital status, familial status, sexual orientation, HIV-positive status, possession of the sickle cell trait, genetic characteristics, political views, and any other basis protected by federal, state or local laws. #J-18808-Ljbffr