General Manager

Job description

Job description:
Job Title: General Manager
Department: Administration
Reports To: Regional Manager

Position Overview

The General Manager is responsible for all aspects of marina operations, ensuring efficient, safe, and customer-focused service while achieving financial objectives. This role owns the sales process for slip leasing-from lead generation through conversion-and is accountable for training the team to deliver results. Strong leadership, operational expertise, and the ability to work collaboratively with the home office and colleagues across the organization are essential.

Operational Management
Oversee all marina operations including maintenance, dockage, fuel dock management, boat rentals, and slip occupancy
Develop and implement strategies to optimize revenue, control costs, and enhance customer satisfaction
Routinely inspect all areas of the property to ensure above-average appearance and a safe environment
Coordinate preventive maintenance and timely repairs for all marina equipment, property, grounds, and docks
Monitor inventory levels of fuel, supplies, and equipment within budgetary guidelines
Maintain and update local Standard Operating Procedures and Instruction Manuals
Respond to weather events or emergencies that could damage marina assets or customer property
Ensure all company and customer equipment is secured each evening prior to lock-up

Compliance & Safety
Understand and comply with all government regulations including OSHA, EPA, and weights and measures
Handle all aspects of governmental reporting and compliance
Ensure training of employees in safe use of marina equipment, firefighting procedures, and spill containment
Maintain proper controls to safeguard assets including equipment and inventory
Ensure the safety of customers and employees at all times

Customer Service
Deliver exceptional service ensuring customers have a positive experience throughout their interactions
Address customer inquiries, concerns, and complaints promptly and professionally
Develop strong customer relationships and actively seek feedback for continuous improvement
Coordinate with third-party vendors (such as restaurant management) to ensure seamless service integration

Sales & Leasing
Own the full sales process from lead generation through lease execution, ensuring consistent follow-up and conversion
Actively manage the sales pipeline, tracking all inquiries and maintaining accurate records in the reservation system
Train and coach staff on sales techniques, customer engagement, and lead follow-up best practices
Respond to all slip inquiries promptly and professionally, with a focus on converting leads into long-term lease agreements
Conduct marina tours and showcase amenities to prospective slip holders
Manage slip occupancy targets and develop strategies to minimize vacancy
Oversee the waiting list process, maintaining regular communication with prospective customers
Collaborate with marketing to generate qualified leads through advertising, events, and outreach initiatives

Staff Management
Recruit, train, schedule, and supervise all employees and contract labor
Foster a positive work environment promoting teamwork, professional development, and service excellence
Train team members on the sales process, ensuring they understand how to qualify leads, communicate value, and drive conversions
Hold staff accountable for lead follow-up and customer engagement standards
Conduct performance evaluations, provide feedback, and identify training opportunities
Handle disciplinary actions and terminations when appropriate
Train and coach office administrator to ensure accurate data entry

Financial Management
Develop and manage the annual operating and capital budgets
Drive slip occupancy and lease revenue to meet or exceed targets
Monitor actual versus projected figures monthly; investigate and correct negative variances
Approve all purchases, invoices, and check requests
Implement pricing strategies and adjust rates to maximize profitability
Collaborate with finance to ensure accurate accounting and reporting
Identify and develop new revenue sources and growth opportunities

Vendor & External Relations
Maintain professional relationships with agencies, contractors, vendors, and customers
Oversee vendor relationships ensuring timely and quality service delivery
Approve and oversee all long-term dock leasing, waiting lists, and retail leasing
Oversee implementation and maintenance of marketing programs

Qualifications

Required:
Minimum 5 years of marina management experience or related hospitality/operations management
Demonstrated success in sales, leasing, or revenue generation roles
Strong understanding of maintenance operations and fuel dock management
Excellent leadership skills with ability to motivate and develop staff
Strong customer service orientation with track record of exceptional guest experiences
Solid understanding of financial management principles and budgeting
Knowledge of applicable laws, regulations, and safety standards
Proficient computer skills including Microsoft Office and reservation/booking systems
Excellent communication and interpersonal skills
Strong problem-solving and decision-making abilities
Flexibility to work weekends and respond to emergencie

Preferred:
Bachelor's degree in Hospitality Management, Business Administration, or related field
Experience with marina-specific software and point-of-sale systems
Track record of meeting or exceeding occupancy and sales targets

Working Conditions
Work involves a variety of tasks requiring independent judgment and compliance with policies and procedures. The role manages multiple projects simultaneously and requires frequent adaptation to meet operational needs. This position has supervisory responsibility for all marina operations and employees on the property.

Benefits:
401(k)
Dental insurance
Employee discount
Flexible spending account
Health insurance
Paid time off
Relocation assistance
Vision insurance
Work Location: In person