Consumer & Product PR Manager

Job Summary Our client is seeking a Consumer & Product PR Manager to join their team! They are looking for a strategic, organized media-savvy storyteller and creative strategist who can expertly manage product, consumer and creator program announcements with internal and external partners. You will manage cross‑functional projects, collaborate with agency partners, maintain a steady drumbeat of national PR initiatives, and find creative ways to turn press coverage into opportunities to drive awareness for a streaming platform's brand, mission and product offerings. Core Responsibilities Support consumer news moments and a steady drumbeat of press coverage around product launches, seasonal moments, brand campaigns, and creator announcements. Support the product narrative and feature announcements that deliver against the brand's promise and value propositions. Manage consumer PR campaigns that illustrate fandoms and meet ownable cultural moments. Support creative storyline campaigns leveraging insights/data to elevate the streaming platform brand. Partner with the Creators team to provide support for the program, slates, and momentum. Work cross‑functionally with team members in marketing, engineering, legal, product, social, creative, ad sales, publicity and more to ensure programs and campaigns are holistic. Develop communications materials including messaging, media statements, press releases, and blog posts. Build and maintain strong relationships with new media (podcasts, newsletters etc.), national tech media, and lifestyle press. Manage external agencies and drive meaningful, consistent consumer coverage in local and national press. Required Skills/Experience (Must‑Haves) Bachelor's degree from an accredited university, or equivalent work experience. 5+ years of proven communications experience; experience with product communications at consumer and technology companies is preferred. Deep curiosity for culture, niche communities, and emerging trends, with a proven ability to connect those insights to product, creator and consumer initiatives. Demonstrated ability to execute high‑impact strategic external communication plans and results. Experience in managing complex issues and multiple priorities with sound judgment and adaptability. Strong media relations experience and relationships with journalists. Excellent writer and detail‑oriented editor with knowledge of AP style. Key Competencies & Behaviors Strategic storytelling with cultural awareness. Cross‑functional collaboration and relationship building. Adaptability and proactive execution. Work Environment Location: San Francisco, CA; Los Angeles, CA; New York, NY (Hybrid). Compensation & Benefits Pay Range: The approximate pay range for this position is between $55,000 and $65,000. Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums. Medical, Dental, & Vision Insurance Plans. Employee‑Owned Profit Sharing (ESOP). 401K offered. #J-18808-Ljbffr