Sr. Manager, Customer Marketing

Join to apply for the Sr. Manager, Customer Marketing role at Ferrara . Get AI-powered advice on this job and more exclusive features. Work Location: Chicago Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for effective communication, supervision, real-time problem-solving, and participation in cross-functional initiatives. Want to make an impact? The main objective of the Customer Marketing Manager is to plan, develop, and execute focused Seasonal go-to-market plans that profitably grow sales across each channel of distribution. The role will lead and work cross-functionally with sales, brand, category management, demand/sales planning, operations, and finance to ensure company objectives are achieved. This person will help influence and inform Seasonal go-to-market strategies by deploying essential marketing tactics (4-P’s): Price/Product architecture - ensure the right product at the right price in the right size Placement – optimize in-store merchandising and communicate how our offerings create a compelling proposition for customers Promotion - deploy effective trade and consumer marketing tactics Ways you will make a difference Participate in developing, managing, and implementing Seasonal marketing strategies, plans, and programs for campaigns, promotions, and innovation. Work closely with the Field Sales Team on selling each of the 4 seasons. Lead major business change activities focusing on commercializing new Seasonal products. Collaborate with internal cross-functional groups (Marketing, Manufacturing, Finance, R&D, Procurement, Packaging Engineering). Develop and manage project timelines, success criteria, issues, risks, opportunities, and assumptions. Handle multiple initiatives simultaneously and work under pressure to meet deadlines. Investigate and solve key concerns related to product development and margin enhancement projects. Engage with Marketing to provide insights into the complexity and costs of early-stage initiatives. Manage customer marketing budgets and analyze ROI. Evaluate and recommend go/no-go decisions based on strategic viability. Develop a deep understanding of local markets and consumers to inform Seasonal plans. Perform special projects as required. Skills that will make you successful Results driven Strong work ethic, high urgency, accountability, initiative Ability to manage multiple projects and deadlines with ownership mentality Effective communicator across all organization levels Ability to articulate complex concepts clearly Business acumen with analytical and technical skills Continuous improvement mindset, high tolerance for ambiguity Understanding of marketing, sales, operational strategy, planning, and budgeting Willingness to travel as needed Proficiency in MS Excel and Office Suite; SAP is a plus Experiences that will support your success Bachelor's degree in Business, Marketing, or related field At least 5 years of sales, marketing, or business experience, preferably in CPG industry Syndicated data experience (IRI, Nielsen, loyalty databases) Project management or consulting experience preferred Experience presenting to senior leadership What We Offer Comprehensive benefits supporting health, financial wellness, paid time off, and annual bonuses based on performance. More info at our benefits page . Compensation Salary range: $123,000 - $173,000 annually. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Manufacturing Referrals increase your chances of interviewing at Ferrara by 2x. #J-18808-Ljbffr Ferrara