General Manager - Pacific Honda

Job Description

Posted Friday, August 21, 2026 at 10:00 AM

General Manager - Pacific Honda

Exempt

Job Summary

The General Manager is responsible for overseeing all aspects of dealership operations, including sales, service, parts, and administrative functions. This role involves setting and executing strategic goals, managing staff, ensuring financial performance, and maintaining high levels of customer satisfaction. The General Manager ensures that the dealership operates efficiently, complies with industry regulations, and achieves its business objectives.

Essential Functions

• Lead and manage all dealership departments, including sales, service, parts, and administrative functions.
• Develop and implement strategic plans to achieve dealership goals and objectives.
• Hire, train, and evaluate department managers and staff, providing guidance and support to ensure high performance.
• Oversee the dealership’s financial performance, including budgeting, forecasting, and financial reporting.
• Analyze financial statements and key performance indicators (KPIs) to drive profitability and identify areas for improvement.
• Implement strategies to manage expenses, increase revenue, and achieve sales and profit targets.
• Develop and execute sales strategies to drive vehicle sales and achieve sales targets.
• Work with the marketing team to create and implement promotional campaigns and advertising strategies.
• Monitor market trends and adjust sales and marketing strategies to stay competitive and meet customer demands.
• Ensure exceptional customer service across all departments, addressing customer concerns and resolving issues promptly.
• Implement and oversee customer satisfaction programs to enhance the overall customer experience.
• Foster a customer-centric culture within the dealership to build long-term relationships and encourage repeat business.
• Oversee daily dealership operations to ensure efficient processes and high standards of quality.
• Implement and enforce policies and procedures to ensure compliance with industry regulations and dealership standards.
• Manage inventory levels and coordinate with service and parts departments to ensure timely availability and optimal vehicle preparation.
• Provide leadership and support to department managers and staff, including conducting performance reviews and offering professional development opportunities.
• Promote a positive work environment and encourage teamwork and collaboration among staff members.
• Address and resolve employee issues, conflicts, and disciplinary matters in a fair and effective manner.
• Ensure compliance with all applicable laws, regulations, and dealership policies.
• Maintain a safe and secure work environment by implementing and enforcing safety protocols and procedures.
• Stay informed about industry regulations and best practices to ensure the dealership remains compliant and competitive.
• Represent the dealership in the community and industry events to enhance visibility and build relationships with customers, vendors, and partners.
• Engage with local organizations and participate in community initiatives to promote the dealership and its offerings.
• Regularly drive customer vehicles for test drives, demonstrations, or service-related needs, ensuring all safety and operational guidelines are followed.
• Maintain satisfactory attendance
• Performs other related duties as assigned.

Supervisory Responsibilities

• Recruit, hire, and train department staff.
• Oversee the daily workflow of the department.
• Conduct timely and constructive performance evaluations.
• Manage discipline and termination of employees in alignment with company policies.

Qualifications

Minimum Qualifications

• Bachelor’s degree in Business Administration, Automotive Management, or a related field
• Experience managing a high-volume dealership.
• Proven track record in the California automotive industry.
• Minimum of 5 years’ experience in dealership General Management or Sales Management.
• Valid driver’s license and safe driving record; required to have California driver's license within 30 days following date of hire.
• Ability to lift up to 15 pounds.
• Ability to perform all essential functions of the job description.

Preferred Qualifications

• Strong leadership and management skills, with the ability to motivate and develop a diverse team.
• Excellent financial acumen, with experience in budgeting, forecasting, and financial analysis.
• Proficient in using dealership management software, CRM systems, and Microsoft Office Suite (Excel, Word, Outlook).
• Outstanding communication, negotiation, and customer service skills.
• Strong problem-solving abilities and the ability to make strategic decisions.
• Outstanding organizational skills with meticulous attention to detail.
• Robust time management skills with a proven ability to meet deadlines.
• Advanced analytical and problem-solving skills.
• Comprehensive knowledge of employment-related laws and regulations.
• Proficiency with Microsoft Office Suite or similar software.
• Strong financial and business insight with a focus on enhancing revenue and profitability.

Physical Demands

• Frequently stands, walks, sits; uses hands; frequently reaches with hands and arms; frequently talks and hears.
• Occasionally climbs or balances; occasionally stoops, kneels, crouches, squats or crawls; occasionally lifts up to 15 pounds.
• Prolonged periods sitting at a desk and working on a computer.
• Must be able to access and navigate each department at the organization's facilities.
• May involve exposure to varying weather conditions.
• Dealership setting.
• Typically sits at a desk or workstation.
• Climate controlled.
• Noise level is moderate.

Employee Benefits Include

• Medical Insurance
• Vision Insurance
• Employer Paid Life Insurance
• Employer Paid AD&D
• 401k (with Employer match)
• Vacation Package
• Tenure recognition and awards
• Vehicle Purchase Discount Program
• Vehicle Service Discount Program
• Golf Benefits at Maderas Golf Club (subject to qualification)

If you receive an offer of employment, it will be a conditional offer contingent on the successful completion of a pre-employment drug screen and background check.

Sunroad is committed to providing reasonable accommodations to qualified individuals with disabilities to ensure equal employment opportunities and access to all programs, services, and activities. If you require accommodations to participate in the application process or to perform the essential functions of the job, please contact the HR Department to discuss your needs confidentially. We will work with you to identify appropriate accommodations based on your specific circumstances and in compliance with applicable laws.

We are an Equal Opportunity Employer (M/F/D/V) and maintain a drug-free workplace. If you receive an offer of employment, it will be a conditional offer contingent on the successful completion of a pre-employment drug screen and background check.

Sunroad is an Equal Employment opportunity and Aff…