National Director, Sales Operations

Job Title National Director, Sales Operations Location: Hybrid position located in Desert Hot Springs, CA. Open to relocation. Not eligible for remote work. Job Summary As the National Director of Sales Operations, you will play a pivotal role within our sales organization, optimizing sales processes and ensuring our sales department’s efficient and effective operation. This role requires a combination of strategic thinking, leadership, and a deep understanding of the cannabis industry or a similar consumer packaged goods industry. You will be responsible for maximizing revenue, enhancing customer satisfaction, and achieving company growth targets. Duties / Responsibilities Develop and implement a comprehensive sales strategy aligned with company goals, leveraging data insights for growth opportunities. Set ambitious sales goals, monitor metrics, and implement effective forecasting processes, utilizing data analytics to optimize decision‑making. Monitor market trends, competition, and regulatory changes for strategic adjustments, particularly leveraging data analytics. Integrate and communicate programs between sales and marketing teams, emphasizing a customer‑centric approach and data‑driven visit strategies. Optimize the sales process for productivity, streamline workflows, and identify automation opportunities, applying KPIs and data‑driven insights. Implement and maintain CRM systems for tracking sales performance and customer data, serving as the local CRM Administrator and BI Super User for enhanced operational effectiveness. Collaborate with Finance for accurate sales forecasts and budgets, adjusting strategies as needed, emphasizing the use of analytics for informed decision‑making. Lead, mentor, and motivate the sales team to achieve and exceed targets, building a team adept at leveraging data and analytics for sales operations. Cultivate and maintain strong relationships with key customers and partners, using data insights to enhance satisfaction and support. Analyze sales data, ensure compliance with industry regulations, and provide comprehensive reports to the executive team while spearheading cross‑functional projects with strategic partners. Required Skills / Abilities Outstanding analytical, strategic, and communication skills, emphasizing data‑driven insights. Proficiency in CRM tools, especially Salesforce.com, and project management expertise with a focus on data utilization. Education and Experience Bachelor’s degree required; Master’s degree preferred. 5+ years in Sales Operations, including 3 years in a leadership role, with a strong commitment to data‑driven decision‑making. Physical Requirements Ability to sit and work at a computer for extended periods. Capability for repetitive hand and arm motions and extended typing. Ability to look at a screen for extended periods. Some travel may be required for cross‑functional meetings or product launch events. Work Schedule (Exempt) This is a full‑time, exempt position. The role requires flexibility to work the hours necessary to meet business needs, which may include extended hours, weekends, and holidays. Work schedules and expectations may be adjusted based on operational priorities and organizational demands. Allergen Information Positions in our production facilities may lead to regular exposure to cannabis plant material, dust, and other potential allergens. Individuals with sensitivity to pollen, molds, or strong odors may experience discomfort. Appropriate personal protective equipment (PPE) is provided and required. Equal Employment Opportunity DreamFields is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. All candidates must be willing to submit to a background check to be considered for the position. #J-18808-Ljbffr Dreamfields