CRM Marketing Manager

Job DescriptionMarketing Manager - CRMLocation: Raleigh- HybridAbout Us:Victra is Verizon’s largest premium retailer in the United States. We thrive on collaboration, innovation, and performance. Our mission is to "Connect technology to life in a trustworthy, fun, and profitable way". We work closely with Verizon and our brand partners to deliver exceptional product offerings, promotions, and campaigns that drive in-store traffic and revenue.About the Role: We are seeking a Marketing Manager-CRM who will create strategies and execute campaigns around engaging our customer base to drive repeat sales and loyalty. A successful candidate will be data-driven, have experience with CDP platforms, email marketing, SMS marketing, loyalty strategy, and is excited about acting as the voice of the customer and connect our data to drive a scalable, personalized experience thereby increasing loyalty, retention, and LTV.Hybrid- In office (Raleigh) Mon-Wed, Optional work from home Thu-FriKey Responsibilities:· Understand our customer segmentation and customer journey; using data and creativity, explore and test new segments; understand where customers come from, their motivations, their previous shopping patterns, and how we can continue to engage and delight them· Develop retention strategies that enable 1:1 marketing personalization for each customer· Plan CRM campaigns that will increase repeat purchases, including email, SMS, direct mail, content, and other paid media channels· Strategically utilize sales and promotional strategies to drive results without detracting from the brand· Help manage promotional calendars with Merchandising and Promotions team to effectively engage our existing customers· Review the competitive landscape and implement best practices for CRM marketing, including but not limited to demographic data, technographic data, behavioral data, and routine validation· Perform quality assurance and troubleshoot code rendering across multiple desktop and mobile devices· Collaborate cross-functionally to deliver best in class messaging that delivers strong performance and retention· Analyze e-mail data and digital metrics, derive insights, and determine action plans to improve performance· Work with the Senior Marketing Analyst to predict consumer behavior around marketing initiatives· Partner with Director of Customer Experience to understand customer reviews and work to integrate into customer segmentation· Work closely with the call center to create sustainable CRM programs that will help validate and enrich our understanding of customers· Leverage website activity to build upon current segmentation and work with marketing partners to ensure they can utilize web behavior intelligently for retention and growth· Previous experience in managing junior team membersWhat We’re Looking For:· Professional CRM Marketing experience 5-7 years working within an advanced retailer, e-commerce company, or a multi-unit environment· Experience supporting personalized campaigns (1 to 1) to customers· Experience driving multichannel activation (email, push notification, app offers, etc.)· Digital experience with CRM, using Email and Loyalty Rewards Program to drive customer behavior· Knowledge of converting design files into HTML templates · Experience in working with ESP to build and test email creative and HTML· Proven ability to manage multiple projects simultaneously while balancing competing and changing priorities· Experience with HubSpot, WordPress, Qualtrics, Adobe Test and Target, Twilio, Oracle Eloqua, and Salesforce - (HubSpot preferred)· Strong understanding of the web development lifecycle and customer lifecycle· SEO knowledge and experience preferred· Experience in developing content preferred· Proven experience building segments, testing, and optimizing to drive foot traffic into stores· Support creation and documentation of procedural and strategic processes, calendars, and reporting· Serve as the primary business lead with IT and ESP vendor to ensure that our database and systems support business objectives· Manage risks - anticipate bottlenecks, manage project prioritization, and balance the business needs versus technical considerations to deliver business results.· Demonstrates strong digital vision and customer-centric focus to communications· Experience with Google Analytics and Google Tag Manager· Ability to self-motivate, work independently, and as part of a team· Willingness to learn new technologies and platforms· Bachelors’ degree required· Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail, Excel, Power Point)Why Join Us?· Paid training and career development opportunities.· Comprehensive health, dental, and vision insurance.· 401k retirement plan.· Tuition reimbursement.· Employee discounts on Verizon services.· Career pathing opportunities. EQUAL OPPORTUNITY EMPLOYERWe're proud to be an equal opportunity employer - and celebrate our employees' differences, regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.