Marketing Lead

We are Versuni. Home to some of the world’s most renowned domestic appliance brands. Our purpose is to turn houses into homes. You may have heard about our products Philips, Saeco, Senseo, Gaggia, L’Or, Preethi, Baristina— and you may even have some. With more than 900 patents to our name, our robust portfolio spans from kitchen appliances and coffeeto climate, garment, floor care and home security. About the role: We’re now looking for a Marketing Lead North America to elevate Versuni's presence across US and Canada. This is a business-critical leadership opportunity to shape the regional marketing strategy and drive business growth across one of the most diverse and dynamic markets. As the regional business owner, you will lead the marketing agenda with end-to-end accountability for portfolio strategy, P&L performance, competitive positioning, consumer engagement, and channel strategy while working for an industry leader that doesn't just follow trends but sets them! Location: we’re looking to hire a candidate based in Burlington/Boston area. The impact you’ll make: Lead 18‑month rolling forecast outlook in line with category ambitions and market dynamics Drive portfolio strategy, ensuring the right product positioning and competitive pricing to drive profitable business growth Localize global strategies based on deep consumer insights derived from market and data analytics Own and manage marketing budgets to ensure achievement of strategic business and marketing goals Develop and execute 360° integrated marketing strategies working in close collaboration with Media, E‑Commerce and Shopper marketing teams, to build a strong brand funnel from awareness to conversion Represent the business in front of the business customers, i.e. distributors, retailers building and executing sales plans together with Sales team Lead and nurture a high‑performing team of Category Mkt Managers, Media Manager, Media PR Influencer, Perfect Store Mkt Manager Design and maintain a high‑performing workflow between internal teams and external agencies (Creative, PR, Media, Event etc.) Analyse local and global market trends to create and sustain competitive advantage Coordinating with both local and global executive stakeholders, ensuring alignment and visibility The skills and knowledge you’ll bring: Solid relevant marketing and commercial experience, gained in consumer goods Global consumer electronics industry background is a differentiator Strong understanding of brand and performance marketing activation optimizing both campaign ROAS on key platforms (Amazon, Google, etc.) and overall ROI using Marketing Mix Modeling Highly effective project management skills Team management experience is a must have Skilled at managing large marketing budgets and act towards business objectives Initiative taker with high ownership to drive category growth Fluent English in both spoken and written language Based locally and Happy to come to the office 2-3 days a week What we’ll give you in return: Competitive base salary | benchmarked against global industry and market leaders Hybrid working model | effectively combining working from the office & home, depending on team dynamics and personal needs High growth environment | offering exciting learning and career development perspectives beyond your first role Inclusive working culture | we embrace our international community & diversity as competitive advantage Ready to make an impact? From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world‑class brands, and shape the future of home living. We’re ready for you #J-18808-Ljbffr