Copywriter (DTC & Amazon)

Job Description

Job Description

Position Title: Copywriter

FSLA Status: Full-time/Exempt

Location: Newport Beach, CA

Salary Range: $72,000-$85,000 USD annually

About Us

For more than 20 years, Best Choice Products has designed and delivered thoughtfully made products that help people enjoy their homes and everyday lives. Guided by our mission to develop the world's best-selling products, we're constantly innovating to deliver exceptional value, quality, and experiences for customers. As a leading e-commerce retailer, our growing assortment includes home furniture, outdoor living, lawn & garden, toys, seasonal décor, and more.

Behind our products is a team that moves quickly, works collaboratively, and is always looking for better ways to serve our customers. From developing new products and growing our e-commerce presence to strengthening our supply chain and improving the customer experience, employees have the opportunity to make an impact and see their ideas come to life.

Recognized as an Inc. 5000 Fastest-Growing Private Company and an Orange County Register Top Workplace, we're continuing to grow—and we're looking for people who are excited to grow with us. Learn more at bestchoiceproducts.com.

Essential Functions & Key Responsibilities

• Write and optimize Amazon product titles, feature bullets, product descriptions, A+ Content, Brand Story content, storefront copy, comparison charts, FAQs, and DTC product pages. 
• Translate product specifications and technical information into clear, persuasive messaging that highlights functional and emotional benefits, differentiators, and credible reasons to believe. 
• Create brand-aligned copy for landing pages, paid media, email, SMS, social media, retail materials, video scripts, promotions, and seasonal campaigns. 
• Ensure product copy is accurate, customer-focused, consistent with brand standards, and compliant with marketplace requirements; partner with Creative to align copy and visuals. 
• Audit and refresh existing listings to improve content quality, search visibility, customer understanding, and conversion while developing scalable templates and messaging frameworks across categories. 
• Apply SEO and GEO best practices across ecommerce content using keyword research, customer search behavior, competitive insights, and marketplace data to improve discoverability while maintaining readability and brand voice. 
• Develop authoritative content optimized for Amazon, traditional search engines, and AI-powered discovery platforms while identifying opportunities to strengthen content performance. 
• Partner early in product development and go-to-market planning to define product positioning, messaging hierarchies, customer value propositions, and launch strategies. 
• Develop product names, taglines, headlines, campaign concepts, launch messaging, and product storytelling tailored by audience, product category, channel, and stage of the customer journey. 
• Partner with Marketing, Channel Operations, Creative, Product Development, and other cross-functional teams to deliver accurate, high-performing content on schedule. 
• Analyze content performance, customer feedback, search behavior, and competitive insights to improve messaging, strengthen product education, and develop copy variations. 
• Help evolve the company's brand voice, copy guidelines, terminology standards, product naming conventions, and messaging frameworks across channels. 
• Partner with internal AI and Software Engineering teams to guide the development of proprietary AI copywriting tools while evaluating and refining AI-generated content to ensure accuracy, brand consistency, and marketing effectiveness.
• Perform other duties as assigned.

Qualifications & Required Experience

• Bachelor's degree in English, Marketing, Communications, Journalism, Advertising, or a related field, or equivalent professional experience. 
• 4+ years of professional copywriting experience in ecommerce, DTC, consumer products, retail, advertising, or an in-house creative environment, including experience developing Amazon listings, A+ Content, and product detail pages. 
• Portfolio demonstrating strong product storytelling and conversion-focused copy across Amazon and other digital channels with an understanding of Amazon content structure, customer shopping behavior, and marketplace conversion best practices. 
• Working knowledge of SEO, GEO, keyword research, search intent, and content optimization for traditional and AI-powered search. 
• Strong conceptual and strategic copywriting skills with the ability to translate technical product information into persuasive, benefit-driven messaging while adapting voice across audiences, channels, and product categories. 
• Excellent editing, proofreading, research, project management, collaboration, and communication skills in a fast-paced, deadline-driven environment. 
• Experience using AI-powered writing and research tools (e.g., ChatGPT, Claude, Gemini, Perplexity, or similar) with the ability to critically evaluate, refine, and improve AI-generated content while maintaining originality, accuracy, and brand voice. 
• Experience with home, outdoor living, toys, furniture, lifestyle, or other feature-rich consumer product categories; Amazon Seller Central/Vendor Central, listing optimization platforms, keyword research tools, CMS/DAM platforms, A/B testing, and marketplace compliance is preferred.

Benefits & Perks

Join us and experience a workplace where benefits and perks are designed with you in mind.

• Flex Fridays : Enjoy the flexibility of working from home and kick off your weekends early with half-day Fridays, all year long.
• Comprehensive Health Coverage : Inclusive medical, dental, vision, life, and supplemental insurance plans to keep you and your family healthy.
• Support When You Need It : Our Employee Assistance Program is here to provide confidential support for personal and work-related issues.
• Future-Forward Financials : Secure your future with our 401k plan, complete with up to a 3.5% company match.
• Time to Recharge : Enjoy vacation time, paid holidays, and sick days to rest and recharge.
• Fuel Your Day : Delight in a variety of snacks and drinks to keep you energized, including the occasional catered lunch.
• Exclusive Discounts : Take advantage of our generous employee discount on our products, plus occasional product giveaways and raffles.
• Play Hard : Unwind with our on-site arcade games and ping pong to connect with colleagues.
• Stay Fit : Access our onsite gym, fitness classes, or bicycles-for-borrow to keep your fitness goals on track.
• Celebrate Together : Join us for milestone and birthday celebrations, as well as happy hours, quarterly team bonding events, and our annual holiday party.

The base salary range for this full-time position is $72k-$85k USD annually. You will also be eligible to participate in BCP’s benefits and bonus programs. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by additional factors, including job-related skills and experience.

Whe re to Find Us

Facebook, Instagram, X, TikTok, Pinterest, and YouTube

At BCP, we are committed to building a diverse and inclusive workplace where everyone can thrive. Best Choice Products proudly provides equal employment opportunities to all employees and applicants, embracing differences in race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, and gender identity. Discrimination and harassment of any kind have no place here.