Manager, Programmatic Activation - Outcomes
Omnicom Media
Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OM agencies around the globe.
Manager of Activation, Outcomes Position Overview This role is a part of OMGs Outcomes division which is a highly specialized group of performance marketers focused on delivering on tight outcome driven KPIs for clients. Responsibilities:- Leading the hands on keyboard trading teams and liason with Outcomes leadership to deliver on outcomes for clients
- Serves as a key point of contact for client teams for ad hoc requests, day-to-day tactical questions
- Translates deep audience understanding to media strategies including optimal environments, context and formats for paid media
- Accountable planning work specifically Outcome metric analysis
- Experience managing large budgets across multiple channels and campaigns
- Comfort and proficiency in managing internall and external relationships to oversee campaign launches and all requisite deliverables to client and agency
- Understanding of optimization methodologies and cadence across various KPI's
- Coordinates with peers to ensure consistency in ways of working (process, tools & platforms, people)
- Help educate junior trading teams on latest trends, best practices, technologies
- 3+ years in performance marketing with client management experience
- Platform knowledge surrounding DSPs and SSPs
- Ability to manage peers in collaborative workstreams and environments
- Comfortable with basic data, analytics and measurement concepts
- Proficient in excel
- Comfortable produce and presenting reports to CBLs and clients
- Strong written and verbal communication skills
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